The 2024 F/W Seoul Fashion Week, held at both Dongdaemun Design Plaza (DDP) and Seongsu S Factory from Feb 01-05, 2024 concluded with 1,179 negotiations resulting in contracts totaling $5.63 million. Several significant business meetings took place for K-fashion brands at the fashion week, laying the groundwork for their expansion overseas.
According to the Seoul Metropolitan Government, this is a notable 9.5 per cent increase compared to the previous season. The city government credits this success to its focused approach on three main objectives: enhancing the potential for global expansion, increasing overseas order intake, and diversifying venues.
Looking ahead, the 2025 S/S Seoul Fashion Week is scheduled from Sep 03-07. 2025. Building upon the insights gained from the recent event, the SMG aims to better prepare for the latter half of the fashion week, aiming to provide even more valuable sales opportunities for K-fashion brands looking to penetrate the global market.
