In an atmosphere of great international participation, of research and quality expressed by all attending exhibitors, the curtains to the 79th edition of Pitti Filati was wrung down on July 1.According to a survey, the first attendance figures show a more than 4 per cent increase in buyers at the fair. This brings the total number of buyers attending the fair to 5,400 (5,200 a year ago). According to the organizers, they registered both an increase in Italian buyers (+5 per cent) and international ones (+3 per cent).
The best-performing foreign markets attending the fair were France (+14 per cent), Spain (+8 per cent), China (+30 per cent), Russia (+18 per cent) while the US, Japan, the Netherlands, South Korea and Sweden markets made a good showing. The fair registered a slight increase in the numbers of foreign buyers from of the UK too.
According to Pitti Filati CEO, Raffaello Napoleone there was a lot of attention from international markets and were in line with the results registered at Pitti Uomo and Pitti Bimbo despite a rather complex international situation. There was a positive feedback for the special initiatives at this edition viz: the fashion show of Sansovino 6 at the Teatro della Pergola and the contest ‘Feel the Yarn.’ The seventh edition of Feel The Yarn, the competition organized by Consorzio Promozione Filati (CPF) along with Pitti Immagine was dedicated to aspiring designers from 13 of the most prestigious schools of fashion and design in the world.