Fashion designers, brands and suppliers including Stella McCartney, G-Star Raw, Bionic Yarn, Loomstate and Saitex have joined hands for a new sustainability initiative. It is aimed at helping businesses improve the way clothes are made and spurring the creation of more eco-friendly materials. The Fashion Positive program has been created by the Cradle to Cradle products innovation institute and will be guided by its Cradle to Cradle certified scheme, which assists designers and manufacturers in addressing issues such as harmful chemicals, water pollution and labor practices.
The program will help fashion businesses look at five categories of sustainability: material health, material reuse, renewable energy, water stewardship and social fairness. And its ultimate goal is to provide a platform to accelerate innovation in high-quality materials, products and processes, creating the next generation of fashion building blocks - and the preferred suppliers of those materials.
Fashion Positive will create a resource library that will index inventive fabrics, dyes, trims and threads that meet the Cradle to Cradle certified product standard, making it easier for fashion brands and designers to source certified materials. These brands and designers will also utilise the Fashion Positive innovation fund, which has been set up to identify and invest in key suppliers who will create new materials, products and quality practices for the fashion industry.
www.fashionpositive.org/
