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Active consumers seek lighted apparel

The active wearable lighted apparel and fabric market is expected to grow significantly in the next few years.A major factor driving growth is consumers who prefer practising sports at dusk or dawn. Low visibility often results in accidents, therefore, consumers are opting for lighted apparel.

The concept of lighting apparel and fabric was initially introduced for people working in hazard-prone environment such as mining and construction sites. Reflective fabric, which uses the phenomenon of light reflection to enhance the contrast of the clothing, was used. Soon enough fashion brands introduced the idea of lighting apparel and fabric, which gained rapid popularity among celebrities, hence establishing a new trend.

As consumers around the world are taking conscious efforts to implement a healthier lifestyle, retailers are extending the technology of embedding smart sensors to active wear as well. Lighted apparel is made by a special kind of fabric, stitched with light emitting devices, such as LEDs. The apparel is embedded with lights that can be charged using a USB charger. Companies are focusing on introducing interesting innovations in lighted apparel, such as interactive garments, to attract potential customers. Prominent fashion brands embed lights in apparel, in order to enhance its look.

 
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