Marking its debut in the Saudi Arabia market, Adidas hosted its first fashion show in the country on Oct 16, 2024. Organised in partnership with Saudi fashion label Kaf by Kaf – a part of Saudi 100 brands initiative, the fashion show launched the brand’s Spring-Summer 2025 Sportswear Collection.
Designed by Kawthar Alhoraish, the creative force behind Kaf by Kaf, the collection blends Saudi Arabia’s traditional clothing with contemporary athletic style. It emphasises on versatility of the collection’s unisex pieces, inspired by iconic garments such as abayas and headscarves.
Incorporating modern elements yet maintaining the essence of traditional designs, the collection offers a stylish range from comfortable loungewear to performance attire. Some of the highlights of this collection include the Football-Inspired blokecore tee, featuring a bold adidas sportswear graphic and a premium flat knit rib collar, capturing the playful spirit of self-expression and experimentation.
One of the outstanding pieces of this collection includes the Classic track top with its vibrant all-over print and classic ribbed details, making it a versatile staple for any wardrobe. This top is complemented with the classic track pants featuring cargo pants and zipped side pockets, thus blending comfort with modern aesthetics.
Offering a full coverage, the elongated cover-up abaya with an open-front design, blends solid color panels with vibrant prints and classic the stripes adidas branding. The collectionalso offers a lightweight headscarf made from light materials for a comfortable fit, and a long dress featuring a sporty flat knit V-neck collar, racerback design, and convenient side seam pockets.
Sharing his excitement over the collection’s lunch Bilal Fares, Senior Vice President and General Manager, adidas EMC, says, the brand’s partnership with Saudi Fashion Commission and Kaf by Kaf reiterates its strong commitment to continuously empower local talent within the Kingdom. The brand looks forward to creating more localised products for its consumers.
Kawthar Alhoraish, Founder and Designer, Kaf by Kaf, adds, a celebration of the brand’s shared values—creativity and heritage, the collection adds a contemporary twist to sportswear. More than just fashion, it focuses on creating pieces that embody the spirit of Saudi Arabia, blending style, comfort, and cultural identity seamlessly.
The collection will be available for purchase in Feb 2025 across select adidas stores and sites globally.
