Advance Denim, Grace, and CIRCULOSE® have joined forces to launch a new denim collection featuring Gracell® x CIRCULOSE® viscose made with a 50% blend of CIRCULOSE® pulp. This is a significant milestone in the denim industry, as it is the first time that such a high-CIRCULOSE® content viscose fiber has been used in denim manufacturing.
The collection features two fabrics constructed from an innovative blend of cotton, Gracell® x CIRCULOSE® viscose, recycled cotton, Ecovero, spandex, T400, and LYCRA®. These fabrics offer superior comfort, performance, and sustainability.
This collaboration is a testament to the commitment of Advance Denim, Grace, and CIRCULOSE® to accelerate textile circularity.
Advance Denim has a rich history of championing sustainable practices in the denim industry, while Grace is a leader in the production of viscose with a higher CIRCULOSE® blend. CIRCULOSE® is a branded dissolving pulp created by Renewcell that is made from 100% recycled textiles.
The Advance Denim capsule collection will be showcased at Kingpins Amsterdam on October 18 and 19, 2023.
