The Apparel Export Promotion Council (AEPC) has joined hands with the Ministry of Textiles (MoT), Government of India (GoI), to spread awareness on the importance of cleanliness through the campaign Swachhata Hi Seva (SHS) from September 15 to October 2, 2018.

The council has kicked off the campaign with a camp at AEPC’s Okhla office. The campaign was inaugurated by Union Minister of Textiles Smriti Zubin Irani in the presence of chairman of AEPC HKL Magu, heads of garment industry associations and industry members.

The Swachhata Hi Seva campaign stresses on shramdan. Towards this, a cleanness drive in the neighborhood of Okhla would be undertaken during this ceremony by the apparel industry.