Catering mainly to traditional markets like the US and Europe, Tirupur-based Alfine Knit, is now exploring new markets like Russia and Australia. For this, the company is taking part in sourcing fairs. It has a decent number of clients from several countries across the world. Very strong in knits as well as in woven men’s wear, Alfine Knit started doing business with South Africa last year. Supplying mainly to chain stores and private brands, it has a total of 800 stitching machines to work with, and out of them 600 are generally used for woven products.

In this season, the brand is focused on washes and indigo jersey. The company aims at around 15 per cent growth each year and has succeeded to that effect through the past 10 years. Alfine offers value-added products. In terms of capacity, it can offer 10,000 pieces of basic products per day. The company has also invested in printing and dyeing.

The brand’s strength is in its diversity and complicated products in terms of design or product development. It has an office in New York and works with both American and Indian designers.

The parent company is the Chennai-based Jak industries.