Apparel and textile major Arvind has launched its private label for men called Arvind Ready to Wear.
The new brand is targeted at the growing middle class segment in India.
The collection offers a wide array of work wear, leisure and ceremonial wear. It features linen blazers, bundis, chinos, shirts, linens, textured five-pocket chinos and more.
Arvind Ready to Wear will be available across 127 cities across the country. The entire range of products will be available at The Arvind Store outlets across the country and online.
The company also looks to increase its revenues and profits in the coming quarters as private labels usually give better margins as compared to licensed product brands.
The brand business of Arvind contributed Rs 961 crores to the overall revenue of the firm in the last quarter with profit after tax at Rs 90 crores. With its new private label the company will look to better these numbers in the next financial year.
Arvind has an unmatched portfolio of owned brands such as Flying Machine as well as licensed product brands such as Arrow, Gap, Gant, Izod, Aeropostale, Nautica, US Polo Assn., to name a few. The portfolio also includes retail brands like Unlimited, The Arvind Store, The Children’s Place and Hanes.
