George will use only recycled polyester in its collections by 2025. The brand, which is the second largest clothing retailer in the UK, will further increase transparency around its supply chain by publishing a list of its second-tier apparel factories – those typically dyeing, printing and finishing garments – on its website, joining its existing list of first tier factories, where clothes are cut, sewn and trimmed.
George, the fashion and homewares arm of the supermarket Asda, will also extend its work on microfiber shedding. The retailer will also help its customers to understand more about the sustainability of their garments and how to reduce the environmental impact, with increased visibility of garment care and awareness of how they can repurpose, reuse or recycle old clothing. George has a zero-tolerance policy towards incineration and donates garments that cannot be sold to charitable organisations to be repurposed.
The products launching in the retailer’s spring/summer range include blouses and dresses made with fabric from recycled polyester clothing. George’s sustainability strategy builds on the work it has done to date and sets stretching targets and commitments to reduce the environmental and social impact of its products. Asda is currently performing tests to understand the extent of shedding from different fabrics.