Once loved denim are being pushed out of the closets to make a way for athleisure. Britain's love affair with a pair of denim seems to be more than over as consumers prefer slipping into comfortable yoga pants and jogging bottoms.

The trend of wearing yoga pants is no more restricted to gym, walk or such fitness-related activities but a study finds out that Brits are either ditching their jeans or simply wearing them less often. While young men are sporting branded ‘trackie’ bottoms, women are embracing stretchy leggings. The trend is definitely making an adverse impact on denim makers and sales of denims. World's biggest maker of denim clothes, Levi's in its latest results, witnessed a five per cent fall in its worldwide sales. In fact, a lot of denim brands have begun manufacturing athleisure to cater to today’s audience. 

The US-based company said 20 per cent of its sales were now in belts, shirts and other accessories for the first time ever and the split is forecast to be 50-50 within the next few years. In Britain, sales of denim, last year rose by three per cent but is expected to only rise by two per cent a year for the next few years, which is better than a loss but only half the expected growth in other forms of clothing, according to a recent report by analysts Euromonitor.

Euromonitor report said, “The rise of so-called 'athleisure' in the UK apparel industry has had a direct negative influence on sales of jeans as fewer consumers are now interested in wearing jeans as casual day-to-day wear. The rise of 'athleisure' modes of dress has resulted in consumers adopting leggings or sports trousers and running shoes on a daily basis, reducing demand for jeans.”