Slyletica, an Australian fashion agency that makes activewear and athleisure brands, has seen an unprecedented rise in the number of people wanting to start an athleisure brand during COVID-19. Tracking firm Edited reveals tracksuit sell-through rate has increased by 36 per cent in the United States and the United Kingdom compared with the same period last year, and sweatpants sales were up 79 per cent in the former from February to April.

With people working and working out from home, demand for comfort particularly from US and UK continues to surge. According to the Business of Fashion sale of activewear garments increased 40 per cent in the United States and 97 per cent in the United Kingdom year on year during the first week of April.

While other sectors of fashion cancelled orders with their factories prior to the lockdown, many activewear labels are thriving and Slyletica is on boarding clients at a rate higher than ever before.

Slyletica is preparing to launch more than seven new influencer brands in the coming months and handles everything from design and manufacturing to e-commerce, marketing and order fulfillment, all from its Melbourne headquarters.