In Q2, FY26, luxury winter apparel manufacturer, Canada Goose registered a 1.8 per cent rise in revenue to $272.6 million. However, the company’s revenue declined by 0.8 per cent when calculated in constant currency. This overall growth was primarily propelled by robust performance in the company's Direct-to-Consumer (DTC) channel, which successfully counteracted softer results recorded in its wholesale and other revenue segments.

The company's Gross Profit rose by 3.7 per cent to $170.1 million. Consequently, the Gross Margin improved to 62.4 per cent, up from 61.3 per cent in the prior fiscal year. This margin expansion was attributed to a favorable shift toward the higher-margin DTC sales mix and continued improvements in pricing discipline.The company’s DTC revenue increased by 21.8 per cent to $126.6 million, highlighted by a 10.2 per cent increase in comparable sales. Conversely, wholesale revenue saw a minor decline of 1.0 per cent to $135.9 million, which the company noted was consistent with its planned channel discipline. Other revenue streams dropped sharply by 62 per cent to $10.1 million, largely due to fewer Friends & Family and employee sale events during the quarter.

Strategically, Canada Goose introduced its Fall/Winter 2025 collection, featuring urban-inspired designs and refreshed hero products. To boost its global profile, Canada Goose partnered with NBA MVP Shai Gilgeous-Alexander and appointed actor Hsu Kuang-Han as a global brand ambassador, targeting increased consumer engagement across North America and the Asia Pacific region. Furthermore, the company continued its retail footprint expansion, notably relocating its Paris flagship store to the renowned Champs-Elysees and opening one new store, bringing its worldwide total to 77 locations.