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Renowned for its leadership in live video commerce ("vCommerce"), QVC® has introduced the brand's inaugural wheelchair-fit design jean in collaboration with NYDJ. Marking NYDJ's foray into adaptive designs, this venture expands QVC's diverse range of accessible and adaptive products. Named the ‘NYDJ Marilyn Straight Adapt-Denim™ jean wheelchair-fit, the innovative jean debuted on-air and on QVC.com on March 16.
Crafted by the same experts renowned for creating the best-fitting women's jeans, the NYDJ Marilyn Straight Adapt-Denim™ jean wheelchair-fit offers a stylish denim option tailored for millions of wheelchair users. The design incorporates adjusted fit points, such as a higher back rise and lower front rise, flat seams, faux front pockets, and woven tags. Notable features include an inner elastic adjustment for waist fit, an elastic back waist for added comfort, a functional fly with snap closure, and a pocket-free seat. Utilizing the brand's softest Sure Stretch® fabric with lift tuck® technology, this denim ensures both style and functionality.
Rachel Ungaro, GMM and VP - Fashion Merchandise, QVC, highlights, the company is committed to inclusive fashion and offers styles that resonate with a broader audience, fostering a comfortable and confident environment for all customers.
Mark Peters, Director of Consumer Experience & Retail Store Operations for NYDJ, adds, the company collaborated with the disability community throughout the design and construction process. Peters emphasises NYDJ's mission to provide timeless and on-trend fashion that empowers women to feel comfortable and confident.
In the recent landscape of fast fashion, Shein and Temu stormed onto the scene, challenging established leaders like Zara and H&M with their unbeatable prices.
While casualties mounted among digital retailers like Asos and Boohoo Group, and H&M faced a downturn, two players emerged unscathed: Zara-owner Inditex and fellow Spanish retailer Mango.
Inditex reported a record-breaking €35.9 billion ($39 billion) in sales in 2023, a 10.4 percent increase from the previous year. Similarly, Mango saw a 19 percent surge in sales, reaching €3.1 billion, reflecting their ability to withstand the onslaught of competition.
What sets these retailers apart is their commitment to elevating the fast fashion experience. Both Zara and Mango have focused on offering higher-quality garments compared to Shein and Temu, alongside a strategic investment in physical retail, an area where their competitors are notably absent.
Zara, in particular, has embarked on a deliberate shift towards the luxury end of the spectrum. With offerings like $699 leather coats and $439 leather blazers, alongside collaborations with renowned artists and designers, Zara has cultivated an image of sophistication that contrasts sharply with the frenetic online platforms of Shein and Temu.
Mango, while smaller in scale, has followed a similar trajectory. By partnering with esteemed fashion labels and expanding aggressively into new markets like the US, Mango has carved out its niche as a high-quality fast fashion retailer.
Both companies have invested heavily in revamping their brick-and-mortar stores, enhancing the overall shopping experience and further differentiating themselves from their online-only competitors. This strategic move has proven fruitful, as evidenced by their continued growth even in the face of industry challenges.
In essence, the success of Inditex and Mango serves as a blueprint for other mass retailers grappling with the rise of cutthroat competition. By prioritising product quality, retail experience, and creative identity, these Spanish fast fashion giants have demonstrated the enduring power of differentiation in a crowded market.
Spanish retail giant, Mango is focusing on versatile clothing options to accommodate unpredictable temperature fluctuations, reveals Toni Ruiz, CEO.
Traditionally, the fashion industry operated on a strict seasonal basis. However, the effects of global warming have blurred these lines, requiring the industry to respond with garments suitable for varying weather conditions. Ruiz emphasises the importance of providing customers with apparel tailored to their immediate needs, rather than adhering to outdated seasonal cycles.
With Europe witnessing fluctuations in temperatures and rainfall patterns, Mango is witnessing a shift in consumer preferences. For instance, there's a growing demand among women for lightweight trench coats, emblematic of transitional seasonal wear. Additionally, the company is introducing performance-oriented fabrics for men's clothing, enhancing breathability and moisture management for hot days.
Mango has strategically diversified its sourcing strategy, relying on European manufacturers for trend-dependent items and Asian manufacturers for functional wardrobe staples. This flexibility in the supply chain, with sourcing from over 3,000 factories across various regions, has enabled Mango to navigate disruptions efficiently.
The brand is not only expanding its store networks but also leveraging technology, with a particular focus on artificial intelligence (AI). Mango employs AI to monitor social media trends, analyse consumer data, and aid designers in creating innovative pieces. The brand has already developed around 20 garments using AI, underscoring its pivotal role in Mango's strategy.
A cornerstone of Pakistan's economy, the textile sector has faced a slight setback with a nominal decrease of 0.65 per cent in exports during the first eight months (July – February) of the fiscal year 2023-24.
Data from the Pakistan Bureau of Statistics (PBS) shows, textile exports stood at $11.15 billion during this period, compared to $11.22 billion in the corresponding months of the previous fiscal year.
Among the major components, knitwear exports saw a notable decline of 5.69 per cent, reaching $2.90 billion during July – February 2023-24, from $3.08 billion in the same period of the previous fiscal year. Similarly, exports of readymade garments fell by 3 per cent to $2.31 billion, compared to $2.38 billion in the previous fiscal year.
However, there was a modest increase of 2.08 per cent in the export of bed wear, reaching $1.87 billion during the first eight months of the current fiscal year, compared to $1.83 billion in the corresponding period of the previous fiscal year.
On the other hand, the export of cotton cloth declined by 8.71 per cent to $1.26 billion during the same period, from $1.38 billion in the previous fiscal year. Conversely, there was a robust 48 per cent increase in the export of cotton yarn during the period under review.
While the textile exports experienced a significant 19.20 per cent Y-o-Y increase in February 2024, the sector faced a 3.31 per cent M-o-M decline in the same month.
The textile industry is a vital contributor to Pakistan’s economy, providing employment opportunities and generating foreign exchange earnings. The marginal decline in textile exports underscores the need for continued efforts to address challenges and capitalise on opportunities to enhance competitiveness and sustainability in the sector.
Analysts suggest that factors such as global market dynamics, fluctuations in raw material prices, and evolving consumer preferences may have influenced the performance of Pakistan’s textile exports. They emphasise the importance of adopting strategies to diversify export markets, enhance product quality, and invest in innovation to maintain the sector’s growth trajectory.
With its relocation to the vibrant Millenium Market on Ring Road, Federation of Surat Textile Traders Association (FOSTTA) has not only changed its address but also its name, reflecting a broader scope of representation.
Henceforth, the association shall be known as the Federation of Surat Trade and Textile Associations, signifying a more inclusive approach towards the various sectors within the city's bustling commercial landscape.
The decision to alter the name was made prior to the association's registration under the Companies Act, demonstrating proactive foresight and adaptability on the part of its leadership. Kailash Hakim, President, FOSTTA, highlighted the necessity of this move, emphasising that registration is vital for enabling a plethora of activities and ensuring a robust legal standing for the association.
This pivotal transition will be commemorated with the inauguration of the new office premises in Millenium Market with enhanced facilities for both directors and members. The move underscores FOSTTA's commitment to foster a conducive environment for collaboration and growth within the textile community.
Surat's textile trade, a cornerstone of the city's economy, operates from a staggering 211 markets and boasts over 70,000 shops, indicative of its formidable scale and significance on the national stage. From exquisite sarees to versatile dress materials, luxurious furnishing fabrics to trendy garments, Surat's textile offerings have carved a niche for themselves, captivating markets across the length and breadth of the country.
France's National Assembly has passed a bill aimed at addressing the environmental impact of the fast fashion products, commonly sold by companies like Shein from China.
The legislation proposes penalties of up to €10 ($11) per individual clothing item by 2030, along with a prohibition on advertising for such products. The bill received unanimous support from all voting lawmakers and will now proceed to the Senate for further consideration before potentially becoming law.
The surge in popularity of fashion retailers such as Shein and Temu, known for their rapid response to demand through highly flexible supply chains, has disrupted the retail landscape. Meanwhile, established brands like Zara and H&M have largely stuck to traditional methods of predicting consumer preferences.
The bill underscores concerns about the growing trend of ephemeral fashion, characterised by high volumes and low prices, which encourages frequent consumer purchases and contributes to environmental, social, and economic challenges.
In response, Shein defended its practices, stating that its production aligns with existing demand, resulting in minimal unsold inventory compared to traditional retailers, where waste can reach up to 40 per cent. However, the company expressed concerns that the bill could adversely affect French consumers' purchasing power, particularly amidst ongoing economic challenges.
Christophe Bechu, Environment Minister, France, hailed the bill as a significant advancement in reducing the textile sector's environmental footprint, emphasising its importance in addressing sustainability concerns.
Walmart has initiated a groundbreaking collaboration with ‘unspun,’ a trailblazing fashion tech firm utilising the world’s premier 3D weaving technology. If successful, this venture promises to mitigate the environmental footprint of garment production, foster a more sustainable approach to meeting apparel demand, and bolster the shared commitment to reshoring textile manufacturing in the US
Based out of its micro factory in Oakland, California, ‘unspun’ pioneers a revolutionary technology that swiftly and efficiently transforms yarn into garments. The partnership directly confronts the apparel industry's concerns regarding waste, primarily stemming from traditional flat weaving, cutting, and assembly processes, as well as excess inventory production to meet fluctuating consumer demand and fashion trends. Moreover, it addresses the emissions associated with offshore garment and fabric transportation, advocating for more sustainable supply chain solutions.
Andrea Albright, Executive Vice President-Sourcing, Walmart, underscores the retailer's dedication to innovation and addressing industry challenges. The pilot project will investigate unspun's 3D weaving machines' potential in producing workwear-style pants under a Walmart house brand. Unlike conventional methods that involve weaving fabric and subsequent cutting and assembly, 3D weaving involves spinning yarn directly into completed garments, minimizing waste and production time.
Should the pilot prove successful, the collaboration aims to expand, with ‘unspun’ envisioning the deployment of additional microsites across the US for localised manufacturing. unspun's ambition includes having 350 machines operational in the US by 2030, furthering job creation and waste reduction goals.
Beth Esponnette, Co-founder, unspun, emphasises on the urgent need for climate-conscious practices in apparel manufacturing and expresses confidence in the partnership's ability to scale innovations, create jobs, and reduce waste.
This initiative aligns with Walmart's recent tech-driven endeavors showcased at the Consumer Electronics Show, including expanded drone delivery and AI enhancements, underscoring its commitment to shaping the future of retail while advancing sustainability goals.
In a pioneering move within the textile industry, the Lenzing Group has unveiled its inaugural combined annual and sustainability report for the 2023 financial year. This publication underscores Lenzing's steadfast commitment to social and environmental responsibility, marking a significant stride towards reshaping the textile and nonwovens sectors.
Titled "Ready to Join?", the report serves as an impassioned call to action, urging stakeholders to collaborate in revitalizing industries and fostering positive change. Stephan Sielaff, CEO of Lenzing, emphasizes the company's relentless pursuit of sustainability, advocating for collective efforts and equitable policies to drive industry-wide transformation.
Central to Lenzing's sustainability agenda is its ambition to achieve net-zero emissions, a goal supported by substantial investments exceeding €200 million in upgrading production facilities in China and Indonesia. These enhancements not only bolster capacity for eco-friendly specialty fibers but also achieve notable reductions in emissions, marking a strategic milestone for the company.
In tandem with emission cuts, Lenzing has made substantial strides in its sustainability targets, notably slashing absolute greenhouse gas emissions by 19 per cent and sulfur emissions by 58 per cent. Bolstering its climate commitments, Lenzing aligns its targets with the Paris Agreement, earning recognition from the Science Based Targets Initiative.
Perhaps it is Lenzing's distinction as the first producer of regenerated cellulosic fibers with a scientifically endorsed net-zero target. By 2030, the company aims to substantially reduce emissions across its operations and value chain, setting a new benchmark for environmental stewardship.
Lenzing's vision extends beyond emission reductions to championing a circular economy model. Collaborating with partners like Sodra, the company is pioneering textile recycling solutions, underpinned by innovative technologies such as refibra. These efforts not only address textile waste but also redefine product development standards in the industry.
The accolades earned by Lenzing in 2023, including top ratings from CDP, EcoVadis, and MSCI, underscore its leadership in sustainability. Moreover, its proactive stance towards EU directives like the Green Deal demonstrates a commitment to shaping regulatory landscapes and combating greenwashing.
Incorporating core elements of European sustainability standards, Lenzing's comprehensive reporting signifies a paradigm shift towards transparency and accountability. Audited to international standards, this report cements Lenzing's position as a trailblazer in sustainable practices within the textile industry.
Lenzing's inaugural sustainability report not only highlights its achievements but also sets a bold precedent for industry peers, emphasizing the indispensable role of sustainability in shaping a more resilient and responsible future.
Moscow Fashion Week has once again transformed Russia's capital into a radiant hub of global fashion, attracting renowned figures from the cinema world in Italy, China, and Turkey, alongside a diverse array of designers representing ten different countries.
Italian icon Ornella Muti and daughter Shine on runway
Italian screen legend Ornella Muti graced the event with her presence, accompanied by her daughter, Naike Rivelli, who is carving her own path as an actress and singer. Rivelli captivated onlookers in a sheer, opulent gown by Moscow's MaisonESVE, leaving an indelible mark on attendees. Their exploration of Pepfer's bag collection further emphasized the week's international allure as they departed with treasures in tow, showcasing the event's ability to captivate even the most discerning of Italian celebrities.
Lily Ji: Bridging cultures with traditional Chinese attire
Hollywood actress Lily Ji, known for her role in "Pacific Rim: Uprising," embarked on a personal mission to bridge cultural divides by adorning herself in traditional Chinese attire. Her choice of attire, including a thousand-year-old Song Dynasty dress and a Ming Dynasty gown, served as silent ambassadors of China's rich artistic legacy. Ji's presence added star quality to the showcases of native designers, with particular resonance found in Gapanovich's homage to Russian traditions.
Turkish actress Gizem Karaca embraces Russian creativity
Turkish actress Gizem Karaca, celebrated for her roles in "The Magnificent Century," "Sapphire," and "Black Love," expressed admiration for the innovative designs showcased at Moscow Fashion Week, particularly those of Beena, a brand inspired by the moon's ethereal glow. Karaca's support extended beyond her homeland as she cheered on Turkish designer Emre Erdemoglu and indulged in exquisite Russian ensembles at a special showcase by Russian brand Masterpeace. Enchanted by the collection, Karaca left the showroom adorned in new additions, highlighting the event's ability to foster cross-cultural exchange and appreciation.
Celebrating cultural diversity and emerging trends
Over the span of seven days, Moscow Fashion Week once again asserted its position as a global stage for the showcase of cultural diversity, emerging trends, and the boundless potential of fashion to unite realms far beyond the confines of the runway. From the familial support of Italian icon Ornella Muti and her daughter Naike Rivelli to Lily Ji's cultural ambassadorship through traditional Chinese attire and Gizem Karaca's embrace of Russian creativity, the event epitomized the convergence of global influences in the world of fashion.
Moscow Fashion Week continues to serve as a beacon of creativity and cultural exchange, drawing together luminaries from across the globe to celebrate the transformative power of fashion. As the event evolves, its significance as a platform for showcasing diversity, fostering collaboration, and inspiring innovation remains unwavering, solidifying its place as a cornerstone of the global fashion calendar.
The inaugural edition of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) concluded on March 1, 2024, in Ho Chi Minh City. Organized by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), VIATT successfully established itself as a key platform for the entire textile value chain in Asia.
Exceeding expectations with strong exhibitor and visitor participation
The 3-day event attracted a remarkable 17,262 visits from 55 countries, exceeding expectations. 409 exhibitors from 17 countries showcased the latest trends and innovations across apparel fabrics, yarns and fibers, garments, home textiles, technical textiles and nonwovens, textile processing, and printing technology.
Industry leaders share optimism for Vietnam's textile future
Phan Thi Thang, Deputy Minister of Industry and Trade, Vietnam, emphasized VIATT's role in "creating favourable conditions for international businesses" and integrating Vietnam into global textile production chains. Detlef Braun, Member of the Executive Board, Messe Frankfurt GmbH, underscored Vietnam's potential as a "rising hotspot" and pledged to work closely with partners to strengthen the Vietnamese textile industry's global competitiveness.
A showcase of sustainability
The VIATT Fashion Show, themed "Sustainable Fashion, Around the World", mirrored Vietnam's growing focus on sustainable practices. Technological and Higher Education Institute of Hong Kong (THEi)and Thai Industrial Hemp Trade Association (TiHTA) showcased their sustainable collections, reflecting the global demand for eco-friendly textiles.
Positive exhibitors’ feedback
Exhibitors were impressed by the quality of visitors and the potential of the Vietnamese market. "VIATT has given us a good idea... I can see a lot of serious buyers... We will surely join the next edition", says M Usman Arshad, CMO, Kintex Group/Abdullah Textile, Pakistan. "We've seen a lot of the production volume migrating to Vietnam... We're very excited to support that growth., adds on the similar lines Joe Zhou, General Manager, Idole Trading Co Ltd, China. "Vietnam has a large textile industry... This show is a very good idea...", Paul Nguyen, Sales Director, Mainland Southeast Asia, Apparel Solutions, Avery Dennison, Hong Kong
Buyers find sourcing opportunities
Buyers were pleased with the diverse range of exhibitors from Southeast Asia, China, Europe, and beyond, "We are a 100%-for-export sourcing company... We have just arrived, but we have visited a few booths and are seeing what we like.", said Marco Corrado, Director of Sales, Textyle Asia PteLtd, Vietnam. Adding to this "We came to the first edition of VIATT to explore the wide range of suppliers...", sharing her opinion, Sara Pelizzoli, Marketing Manager, Hung Yen Knitting & Dyeing, Vietnam
Knowledge sharing drives industry growth
VIATT offered a platform for knowledge sharing through seminars on Design & Trends, Market Strategies, Textile & Nonwoven Technologies, and Sustainability. Industry leaders provided valuable insights to help attendees stay ahead in the competitive market.
Looking Ahead: VIATT 2025
With its successful debut, VIATT has positioned itself as a vital trade fair for the Vietnamese textile industry. The next edition is scheduled for February 26-28, 2025, and is expected to attract even greater participation. VIATT 2024 has undoubtedly laid the foundation for Vietnam's continued growth as a major player in the global textile market.
