FW
"Recently, at the Tranoi New York, the big American fashion event, one saw a certain paradigm shift. A number of European exhibitors landed there seeking to test waters. The aim was to find new customers to replace shrinking sales in the stagnant European economy and to make up for the lost export opportunities brought about by EU's boycott of Russia."
Many Italian and French designers are now increasingly looking to North American buyers to make up for the continuing shortfall in demand because of the shrinking sales in Europe. EU sanctions on trade with Russia, has also added to their woes.
Wooing the US consumer…
Recently, at the Tranoi New York, the big American fashion event, one saw a certain paradigm shift. A number of European exhibitors landed there seeking to test waters. The aim was to find new customers to replace shrinking sales in the stagnant European economy and to make up for the lost export opportunities brought about by EU's boycott of Russia.
Among the many European exhibitors making their debut in the North American market was Bagutta, the Italian shirt manufacturer. According to Ivan Demartis, the company's Retail/Export Co-ordinator due to the current economic trends, they are now more focused on international fairs and events. While, in Italy at least, the economic situation is getting better, however, it is not expected to be back like before. Therefore, brands are looking at better opportunities in international markets beyond Europe. However, Demartis opine this is something of a challenge because of the variations in taste, one has to present a strong identity, and communicate that identity and the quality of the product.
According to Enrico Colombo, Owner of Printed Artworks, an Italian fabric printer based in Milan, trading conditions are tough now as compared to earlier. Now the market is worldwide, but the quantity of buying has fallen. Besides the slow home market, a number of European exhibitors were also feeling the adverse effects of sales lost due to trade sanctions against Russia. Experts feel the fight with Russia limited their business as Russia had supported and sustained the market for 10 years. And now all that market is lost. Even for established brands the going has been tough to break into newer markets. Mahna Mahna a bag maker from Japan, despite its historic connection with the US, has been finding it t difficult to break back into North America.
Predictably at an event dominated by European brands, the consensus was that consumers value products made in the continent. According to Sarah Zafrani, a Fashion Designer with Paris-based Venera Arapu being made in Europe is definitely seen as a guarantee of higher standard. One has also seen a polarisation in US tastes in both the formal and informal sectors. While the Americans like sportswear there is also demand for high-end, dressy clothes. Even though sportswear is still a strong force in the US, there is some suggestion that Americans are starting to feel the need to smarten up. There has been a transition towards 'Athleisure' with sneakers and sport pants.
Maredi Moda Cannes will be held November from 8 to 10, 2016. This is a trade show for beachwear and lingerie fabrics and accessories, outsourcing and new trends. There will be workshops, presentations and discussions on innovations in beach wear, new trends, business models and also an arena for professionals to meet.
The show promotes creativity and Made in Europe styles. Maredi Moda is currently the most qualified international meeting point of printed and plain fabric producers, accessory makers and specialized manufacturers from the Euro Med area for beachwear and underwear. It today represents the only reference point worldwide for swimwear.
Maredi Moda stands out as a reliable partner for all those companies that avoid mass production and large-scale downgrading in favor of a quality-oriented perspective. The beachwear and underwear sector is experiencing a lively recovery. The earlier edition of Maredi Moda Cannes closed with a four per cent rise in visitors compared to previous editions. The event hosted 2870 buyers coming from countries like Italy, France, Spain, England and Germany.
Maredi Moda is organized by Maredi Moda Scarl, a non-profit consortium, to promote European high quality production of textiles and accessories for beachwear and underwear produced by European companies.
www.maredimoda.com/
Vietnam’s textile industry is rapidly expanding. It has every chance of becoming the world’s leading textile producer within the foreseeable future. The Vietnamese textile industry currently ranks fourth globally in terms of size, behind textile giants China, India, and Bangladesh.
In 2015, Vietnam’s textile industry exported $27.3 billion worth garments and employed 2.5 million workers, constituting a fifth of all new jobs created in the country.
The domestic supply chain accounts for 35 per cent of the materials for the textile industry and can reach 50 per cent in the next five years, allowing Vietnam to position itself as a global leader in textile production. The large and growing population of over 90 million and the country’s location at the intersection of the world’s busiest shipping lanes are favorable for the transport of goods by sea.
Vietnam possesses all of the requisite characteristics to become the center of international textile production. It can supply 10 per cent or more of the global demand, secure sustainable development for 20 to 30 years. It possesses an established supply chain with 50 to 60 per cent of the materials domestically sourced, has a relatively large domestic market and has access to seaport networks convenient for the shipment of products in the shortest possible time.
The North American retailers’ group has cut out 17 more readymade garment factories of Bangladesh from its supplier list. The reasons being cited are either charge of failure to make adequate remediation progress or closure or relocation of some units.
So, now the number of readymade garment factories with which the Alliance for Bangladesh Worker Safety, the platform of the North American brands, cut business relations due to noncompliance reached to 59. The total number of RMG factories in which global buyers cut business relations reached to 72 with 13 factories terminated by the European retailers’ group — Accord on Fire and Building Safety in Bangladesh.
BGMEA leaders are likely to sit with the Alliance on April 4 to discuss inspection-relates issues including escalation process. According to an Alliance announcement, 17 factories have been suspended from its supplier list due to their failure to comply with review panel’s recommendations, closure or relocation and unethical behaviour by factory management.
BGMEA vice-president Mahmud Hassan Babu has gone on record saying that the announcement by the retailers’ groups might affect business of these factories with others. Reports, however, suggest that the factories suspended by the retailers’ groups are doing business with a number of buyers who are not signatory of the Accord or the Alliance.
Fashion houses of repute have long been experimenting with 3-D-printed show pieces for the runway. But the University of Hertfordshire in England has now created a collection of wearable garments using the technique.
“We wanted to do something with 3-D printing with clothing or garments that are wearable rather than these flashy showpieces that one couldn’t really wear,” said Shaun Borstrock, Associate Dean and Head of the Digital Hack Lab at the university. “It’s a kind of collaboration between traditional dressmaking technique and technology, hence 3-D printing.”
Borstrock headed the project, working alongside the university’s Modeclix team and the 3-D specialist Mark Bloomfield. They used an EOS Formiga printer to create eight dresses and two headpieces, which can all be customized to any shape or size and made in a range of colors. The silhouette and size can also be adjusted after printing.
“We’re right at the edge with what we can do with the technology,” said Bloomfield. Printing also allows us to experiment with color and patterns. We’ve done some based on checks and we’re also looking at how we can take images and translate photographs into actual printed materials that we can work with.”
The duo used selective laser sintering, a process that uses a white nylon powder that’s bonded layer by layer. The production time for a garment varies depending on the complexity of the design. Dresses can take approximately 62 hours to create. Printed items are then cleaned and hand-dyed with each garment designed with dressmaking methods, linking panels together. The line will be available to view online on the university’s website.
Bloomfield added: “If you have a hole, you can catch the link and we can replace it. You don’t have to throw the whole garment away. We can also use those links again. We can change the shape of the garment you bought. If weight is an issue and your weight fluctuates, it could be something where we can add in a panel to make it larger, or take it away to make it fit you when you lose weight. So you don’t have to throw the whole thing away and start anew.”
In terms of production, Borstrock noted that 3-D printing is efficient. “If you’re in New York and you wanted a top or a skirt, we could send the file to New York and it could be assembled by somebody there,” said Borstrock. You don’t have to be a user of the software or understand the printing process to put the garment together, that’s what is amazing about it. Anybody can do it.”
Nigeria feels genetically modified insect protected Bt cotton can play a role in restoring farmers confidence in cotton farming as well as reviving and repositioning the textile sector in the country. Cotton farming in Nigeria over the years has suffered because the opportunity cost of planting cotton has remained high. Cotton does not compete favorably against other lower risk crops and this has led to a dwindling of farmers involved in cultivating the crop over time. In addition, seed quality remains a problem affecting yield and by implication farmers’ income and motivation to cultivate. The prevalence of pests which leads to increased expenses in pesticides, unnecessarily hiking cost of inputs upwards, is also another contributing factor.
Lack of confidence by participants across the cotton value chain over the years has restricted the much-needed investment. Genetically modified cotton is expected to improve cotton lint quality and benefit farmers by increasing yields due to reduced insect-pest damage. Also the product is seen as safe to human, animal health and to the environment.
Nigeria is exploring non-oil revenue options to boost public finance. The cotton industry in Nigeria has a high potential for added value generation from raw material to finished goods and is a major employer of urban and rural populations.
Pakistan’s exports to the European Union fell 11.93 per cent during January to November 2015, indicating preferential market access has failed to boost dwindling exports. The main reasons for the decline are: recession in the EU, high unemployment, decline in demand and a fall in non-essential imports in European countries, and the depreciation of the euro against the dollar.
The impact of the GSP Plus scheme on the textile and clothing sector in Pakistan has also been negligible. The sector constitutes 75 per cent of Pakistan’s total exports to the EU under the scheme. Textile and clothing exports to the EU declined by 6.24 per cent year-on-year. Home textile exports dipped 8.51 per cent. Exports of cotton and intermediary goods of textiles reflected a decline of 16.94 per cent year-on-year. In the non-textile sector, exports of carpets and rugs declined by 6.70 per cent.
Pakistan got preferential market access to the EU in January 2014 under the Generalised System of Preferences. In the first year, a growth of 20 per cent was witnessed. But this growth could not be sustained. Exporters say they do not get refunds on time, and that this has created financial problems for them.
The AAP government in Delhi has decided to roll back the hike in VAT on low cost footwear and textiles which was proposed in its budget 2016-17. This was an uniform rate of five per cent on all varieties of textiles and fabrics except khadi and handloom.
Traders opposed the tax. They said this would see a flight of customers to nearby states. With raw material costing five per cent more, the finished products would cost five per cent more too. So buyers would look at Gurgaon and other parts of Haryana and because of this Delhi would lose its distribution character.
Even a five per cent hike in taxes, say traders, is significant since customers would have to bear the higher tax on both the raw material and the finished product. They say other manufacturing hubs like Surat, Mumbai, Malegaon, Erode, Gorakhpur, Kanpur, Amritsar and Ludhiana levy no blanket VAT on textiles and fabrics. So they think it's irrational to slash taxes on readymade garments that cost over Rs 5,000 to five per cent but levy a 12.5 per cent tax on cloth that costs Rs 50.
It was felt that with the imposition of VAT, all types of clothes would become costly and affect the livelihood of workers in this trade.
The Indian editions of the world-renowned fairs Ambiente and Heimtextil from Frankfurt will soon return to India. In its third edition now, the third edition of Heimtextil India & Ambiente India will be held at Pragati Maidan, New Delhi to showcase new collections and creative applications of textiles, home furnishings, homeware and interior décor from June 22 to 24, 2016.
Exhibiting companies will expose their business to domestic buying agents and a plethora of modern design concepts, native décor themes, art, colour trends and fresh business ideas through a host of supplementary events. From themed exhibits to inspiring product designs, seminar sessions and experience zones, the platform will offer a quality experience in terms of business and industry networking.
Along with leading brands such as Jindal Steel, Masterkitchen, D'Décor Exports, Raymond Home, Thanor Pottery, Ceramic Home Decoratives, Welspun India, ALPS Industries and Paramount Textile Mills the exhibition will see a state pavilion from Uttar Pradesh, known for its rich heritage of textiles and crafts. There will also be live demos by local artisans at the pavilion to showcase the growing appeal of vintage artefacts.
Well-known brands including Jabong, Fabfurnish, ShoppersStop, Harisons Furnishings, Home Saaz, Carrefour, Jagdish Stores, Sita Fabrics, Green Linen, were present at the exhibition last year making it a prime business hotspot. With a reputation of attracting serious retailers, trade buyers and design experts together with its well-timed pre-festive schedule, the upcoming edition is sure to become an ordering venue for winter and festive collections this season. Further consolidating its visitor focus, the fairs will host an exclusive day for buyers and purchase managers from the hospitality industry this year. The dedicated ‘Hospitality Day’ will see hospitality professionals conduct one-on-one meetings all day with exhibitors for their various hotel properties around the country.
A major highlight at the exhibition last year, the ‘Experience Zone’ in the Interior Lifestyle Awards (ILA) will once again make its way to the show. The concurrent events are sure to attract architects and interior designers on the lookout for distinctive décor concepts. Additionally, Heimtextil India will be hosting expert discussions on trends in the furnishings and textile sector – an exciting value-add for exhibitors, manufacturers and home fashion buyers visiting the fair.
Organised by Messe Frankfurt Trade Fairs India, the co-located fairs will provide an opportune framework for business to domestic and international brands looking to hit the Indian market with their home fashion collections of the season.
"The fifth edition of the Denimsandjeans.com Bangladesh show ended on a high note. The event saw about 30 exhibitor companies from Brazil, India, Bangladesh, Switzerland, Pakistan, China, Turkey, Indonesia and UAE. The highlight among the buyers’ was the visit of Diesel teams from Italy and India. Nearly 455 companies and over 1,620 visitors from around the world visited the show. These included top retailers, buying houses, major factories and agents."
The fifth edition of the Denimsandjeans.com Bangladesh show ended on a high note. The event saw about 30 exhibitor companies from Brazil, India, Bangladesh, Switzerland, Pakistan, China, Turkey, Indonesia and UAE. The highlight among the buyers’ was the visit of Diesel teams from Italy and India. Nearly 455 companies and over 1,620 visitors from around the world visited the show. These included top retailers, buying houses, major factories and agents.
Top denim trends create a buzz
The show is being pitched not just as a trade show but a denim event where a number of activities take place to bring together global denim fraternity. Here visitors can share their views to enable a closer bonding among them. Denimsandjeans organized a direct live video presentation by the Denim Connoiseur– Leopoldo Durante from Italy. Leopoldo is a denim veteran with over 25 years of experience in denim. Leoploldo has worked with some of the most respected brands in the industry including: Evisu, Versace Jeans, Martelli, Levi’s , Vf, D&G , Cavalli , Mustang and a host of other important names .
He is also the Creative Director of his own eco friendly brand ‘Care Label ‘. Leopoldo gave insights into the denim latest trends for A/W’17 and how there was a large difference in the denim created in US, Europe and Asia. He also explained how these differences would gradually be reduced to bring out more natural and authentic denim over the next two years.
Another live video presentation took place directly from the showroom of Pizarro laundries which enabled visitors to view the latest wash trends in denim . Vasco displayed a large collection of Hi Fashion washes, which their company is undertaking for A/W ’17 .
He brought out some intricate washings on jeans including distressing on multiple patchworks, multiple dyeing , intricate color spotting on jeans and distressing. One of the highlights of his presentation was sublimation printing on various denim and even non denim products including wool. One amazing wash which he showed was a complete change in wash look in the front and back panels of the jeans without having washed them separately !
Zafer Bozdag, a denim consultant from Turkey, threw light on how super stretches are being used by in-brands and the problems faced by producers in using these fabrics . He explained with the help of a big collection of jeans how the varying degree of stretches used can affect the garment and can cause great style or create problems.
There was a panel discussion organized by the GIZ which brought out some of the practical things that companies in the supply chain were doing to create sustainable denim production. Panelists were from reputed companies including H&M, Archroma, Gizpses, Zaber Zubair and Envoy Textiles.
The show also conducted for the second time a competition among the fashion students under the theme ‘ Hi-Fashion Denim’ and for the first time, these students’ collections were part of the runway event FASHIONIM, whereas runway also showcased exclusive collections of Vicunha , Brazil and Envoy Textiles, Bangladesh.
