FW
Thailand textile exports to grow by 15%
Boosted by a demand from apparel producers Vietnam, Indonesia, India, Europe and the United States, Thailand’s textile exports are expected to grow by 15 per cent.
However a shortage of workers in the Thai Sewing and textile factory has led to a surge in Cambodian migrant workers retuning to Thailand in search of employment.
Cambodia does not have a textile industry to support the garment sector. This has boosted textile exports from neighboring Thailand that are skyrocketing and are expected to grow by 15 per cent. Thai textile exports were also boosted by demand from other apparel producers such as Vietnam, Indonesia, India, Europe and the United States, as well as eco-friendly product trends.
YuttanaSilksarnvitch, Chairman, Thai Garment Manufacturers Association, said major brands are ordering products made from recycled textiles, organic cotton and other eco-friendly materials.
Nike emerges as the most valuable apparel brand in 2021
Nike has topped the list of most valuable apparel brand across the globe in 2021. The company achieved a $30.44 billion valuation in 2021It made more than $44 billion in sales. It trounced other brands by a mile in getting to this spot.
The list was formulated by FinancePR.com which said, Nike’s North American business is said to be the most lucrative one. The region contributed over $17 billion of the firm’s 2021 revenues. Again, the US market is its most significant one, accounting for about 40 per cent of its global earnings.
Moreover, Nike generates income from three significant segments. These are the apparel, footwear, and equipment segments, of which the footwear segment is the largest and most profitable of them all. It earned the company about $28 billion from sales in 2021.
Nike trounced other reputable brands by a mile in getting to that spot. For instance, the second-placed brand GUCCI attained a valuation of about $16 billion. Louis Vuitton came in third at about $15 billion. Nike’s closest competitor in the sports segment, Adidas, closed at slightly above $14 billion.
Nicolo Otto appointed as the Global Brand President, The North Face
VF Corporation has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The leadership transition will be effective June 2022. Otto will report to VF Chairman, President and CEO, Steve Rendle, and serve on VF’s Executive Leadership Team.
Otto most recently served as Vice President of Nike Direct North America from 2018 through May 2021. In this role, she oversaw Nike’s digital experiences and full fleet of inline and factory stores throughout the North America region. Otto was responsible for integrating the company’s physical and digital retail ecosystem to deliver online-to-offline services and experiences that forge deep connections with consumers. Under her leadership, Nike launched new flagship and Nike Live experiences in New York City and Los Angeles and began its expansion of owned retail across the U.S.
Otto’s appointment is part of VF’s succession plan in response to Steve Murray’s planned retirement this year. Murray was appointed Global Brand President, The North Face®, in September 2020. He previously served as Executive Vice President and Group President for VF’s Americas Region and earlier as President of VF’s Action Sports Coalition and Global Brand President of Vans®.
Crocs Inc raises economic outlook for 2021
Colorado-based footwear maker Crocs Inc has raised economic outlook for 2021. The company’s expects revenues, to grow by 67 percent during the year as compared to the earlier estimate of 65 per cent on account of 42 per cent surge in Q4 sales.
As per a Fashion Network report, Crocs’ revenues grew by 77.2 per cent to 1.7 billion in revenues compared to $974.4 million in the same nine-month period in the previous year. The company expects its full year revenues to reach $2.31 billion compared with $1.38 billion in 2020.
Last month, Crocs also purchased privately owned Italian footwear label Heydude for $2.5 billion. Through this acquisition, the company aims to achieve $5 billion in revenues by 2026,
In 2022, excluding Heydude, it expects revenues to grow by 20 percent compared to 2021. Meanwhile, its full year pro forma revenues for Heydude are expected to be approximately $700 to $750 million.
Last year, Crocs revealed a five-year growth framework to achieve revenues of $5 billion by 2026, including a focus on digital expansion, growth in the Asia market, innovation in product and more.
33rd SITRA conference urges textile industry to grow beyond established strengths
The 33rd Technological Conference held by the South India Textile Research Association (SITRA) in Coimbatore, emphasized on the need to grow the textile industry beyond its established strengths such as spinning and knitting.
Dr. Sanjay Jayavarthanavelu, Chairman, Council of Administration of SITRA urged the industry to actively participate in the research institute’s project. He called for collaborative efforts in all areas of textiles such as home textiles, made-up garments, etc.
Excellence in cotton R & D has to be translated into value-added textiles, added Dr S. K. Sundararaman, Vice-Chairman, SIMA.
Dr. PrakashVasudevan, Director, SITRA urged for greater interaction of industry personnel with other institutes to translate technologies to commercial scale.
Industry-academia participation is vital in moving the textiles sector to the next level. In this aspect, a collaboration between this scribe and Aruppukottai-based Jayalakshmi Textiles, 73,000 spindles cotton spinning mill has resulted in a sustainable industrial textile product. Texas Tech University has been collaborating with this textile mill in developing value-added cotton products that have applications beyond the regular fiber to fashion supply chair. Translation of research to reality is need of the hour. Such technological conferences provide much needed support to grow the industry.
Cegid Retail to step-up the Aquazzura’s digital transformation
Italian luxury footwear brand Aquazzura, has selected the Cegid Retail unified commerce and point-of-sale platform to manage its stores in Italy and worldwide.
To support the business as it continues to grow internationally, Aquazzura will arm sales associates with mobile devices to help customers find the most suitable products and benefit from technology that personalizes service and ranges appropriate for each store, region and country. As part of its digital transformation, stores will also add more omnichannel services such as “Click & Collect”, “Ship from Store”, “Click & Reserve” and “Return in-store”.
The company t chose Cegid because of its international credentials and expertise in luxury retail, as well as the need for regulatory and tax compliance for operating in different countries. Aquazzura is available at over 300 luxury retailers in 58 countries and has own-brand boutiques in Florence, London, New York, Miami, Doha, Dubai, Milan, Rome, São Paulo, Capri and soon in Venice. It preferred the flexibility of a SaaS (Software-as-a-Service) cloud-based retail solution with the option of adding multiple features in the future.
Remove trade barriers in Japan, demands BGMEA
Faruque Hassan, President, Bangladesh Garment Manufacturers and Exporters Association, has demanded removal of trade barriers in Japan to boost apparel shipments to the East Asian nation.
He expressed willingness to initiate communication between businessmen in Bangladesh and Japan, particularly those who are involved in the fashion industry.
Hassan also sought cooperation from the Japan’s envoy to increase garment exports to the nation. He urged ITO Naoki, Japanese Ambassador to Bangladesh to encourage Japanese businessmen to make investments in potential sectors in Bangladesh, especially in the non-cotton textile sector.
The Japanese envoy hinted at extending incentive facility to apparel factories inside export processing zones against their exports to new markets.
He also urged Bangladesh to work more for ease of doing of business to attract Japanese investment.
Hassan hoped, Japan would continue providing its cooperation to Bangladesh in its march towards more prosperity.
LPP collaborates with Cotton made in Africa
Polish fashion company LPP has collaborated with Cotton made in Africa (CmiA), launching yet another year of growth for the internationally respected standard for sustainable cotton. By joining CmiA, LPP—whose brands include Reserved, Cropp. House, Mohito and Sinsay—is making a clear commitment to sustainable cotton cultivation and people in cotton-growing countries. Its first CmiA-labelled products will come to market before the end of 2022.
With this new partnership, the Polish fashion company LPP is making a valuable contribution to environmental protection and is supporting African small-scale farmers and their families. The globally active fashion company’s contractually agreed purchase volume of up to 60 million items per year supports its strategic sustainability goals, which include significantly increasing the percentage of more environmentally friendly products and implementing good production standards for a sustainable textile industry.
For each CmiA-labelled textile item, LPP pays a licensing fee to the Aid by Trade Foundation, Cotton made in Africa’s parent organisation. Licensing revenue is then reinvested in CmiA’s activities in Africa, which focus on providing small-scale farmers with training in sustainable cultivation methods and in business fundamentals, ultimately enabling them to maintain soil fertility and to protect their plants with natural materials. In addition, the CmiA standard prohibits the use of genetically modified seeds as well as the logging of primary forests. Only rainwater is used for irrigation. According to the latest study results, CmiA cotton has a significantly smaller ecological footprint while also helping to improve living conditions for small-scale farming families through training provided by CmiA. There are currently around one million small-scale farmers growing CmiA-verified cotton in ten countries in Sub-Saharan Africa, making up around 30 percent of African cotton production. Consumers can identify these products by means of a Cotton made in Africa label. The products will come to market this summer
Burberry launches Autumn/Winter 2022 pre-collection
Burberry has launched its Autumn/Winter 2022 pre-collection, designed by Chief Creative Officer Riccardo Tisci.
The collection celebrates style and identity, togetherness and freedom, nature and the outdoors. It gives a modern twist on the house codes that have made Burberry the brand it is today. An eclectic British style melded with exploration and the ability to go beyond. Themes surrounding adventure and discovery, both in the physical world and on a personal level – removing the boundaries to creativity and self-expression.
The Autumn/Winter 2022 Pre-Collection is the first in the new creative series, Friends and Family. Riccardo Tisci will be partnering with inspiring creatives from unexpected backgrounds for each Pre-Collection. In a true celebration of togetherness, style and family, the creative partner will interpret the Burberry identity established since Tisci joined the house, styling the collection and bringing a personal creative identity to each show. For this collection, Riccardo partnered with Lea T who is a long-standing collaborator and a part of the Burberry family. She has featured as a model in Burberry campaigns and walked the Spring/Summer 2021 runway show.
The collection delves into the outdoors. Signature outerwear is refreshed in new oversized silhouettes with reconstructed details – inspired by a youthful and fresh interpretation of classic
Coats Digital’s FastReactPlan gives Azim Group faster turnaround in order confirmation
Coats Digital has announced that following the implementation of its FastReactPlan solution, pioneering Bangladesh garment manufacturer, Azim Group, has realised a 15 per cent improvement in planning efficiencies and a 97 per cent faster turnaround in order confirmation – with orders being confirmed in just 30 minutes instead of two days.
Established in 1975, Azim Group produces garments for leading brands in the United States, Europe, Asia and South America. Its clients include CK Jeans, Berksha, Walmart, Kohl’s, Perry Ellis, Elcorte Ingles, Land’s End and Falabella.
Prior to implementing FastReactPlan, capacity management and line planning teams lacked the pinpoint accuracy required to respond to the buyer’s latest changes. As a result, additional effort and regular reviews were needed with merchandising to ensure all teams had a unified approach to delivery. With important information siloed in multiple sources across email, Excel spreadsheets and over phone conversations, manual planning processes proved time-consuming and inefficient. Based on insufficient data, capacity was often overbooked or under-booked, causing late deliveries and unnecessary rejection of new orders.












