FW
Trident, a leading player in home textile category launched a campaign for its new bath & home linen collection at HGH India, the annual trade show for home textiles, home décor, gifts & houseware at the Bombay Exhibition Centre in Mumbai. The brand has roped in actress Kriti Sanon as the face of its ‘The Affair to Remember’ campaign.
New campaign highlights exclusive features
Elaborating on the theme Rajneesh Bhatia, CEO, India Marketing, Trident Group said, “We all have our secret and special moments. The new campaign with Sanon captures this beautifully and we expect consumers to relate to it. High quality products launched in this personal space represent the comfort and style quotient every individual aspires for.”
The bath & home linen collection is a combination of contemporary designs, innovative constructions and luxurious fibre. Inspired by today’s fast paced culture, the new range emphasizes greatly on technological breakthroughs and hi–performance features. Matching the evolving lifestyles and growing awareness of consumer, the collection brings refreshing discoveries filled with floral and florid prints. The richness of the collection is enhanced with lavish embroidery to recreate the feel.
Talking about Kriti Sanon as the brand ambassador, Bhatia says, “We wanted a young and vibrant personality who people could associate to, who is still not big but slated to be very big star, because that is what we think about our brand too. Though we are not a big name today in this market but our range holds all the traits essential to be a big brand.”
Strengthening presence in India and beyond
Trident, offers a variety of terry towels and bed linen, for everyday and special occasions. These home textiles products are sold under various brands like: Trident Organica, Trident Indulgence, Trident Home Essentials, Trident Cuddlies, Trident Bath Buddy and Trident Play. New offerings are comforters, dohars, blankets, cushions which make the home linen portfolio complete. Chotta Bheem products launched for kids by Trident are also driving a lot of consumer interest.
Elaborating on being an international player, Bhatia says, “We have been in this trade for nearly 14 years. We thought of entering the domestic market many times but it could not happen. The reason was the market size, which was big but largely unorganised. If I ask you what size of towel you use, you won’t be able to give the answer to me. This is the sad part of this market as of now. It requires lots of educational marketing in the segment. Now we want to be the biggest to best, as our slogan says. And after catering to the international markets, we did a soft launch in HGH and tried entering the Indian market through major stores. But this year, we have changed the gears and we are going at a much faster pace.”
The company would focus on extending reach through online retail and hotels. Through online channels, it will be leading sales from the front and the second channel, it aims to go aggressive with is through hotels. For example, the brand will try and penetrate five star properties. And the third channel is distribution. “We are getting many queries and focussing on having a strong distribution network in next three months with 45 plus distributers. We may soon be available in all cities in the country. In terms of expansion and business, eastern and southern regions are not as important for us as north and west. So we would like to expand their first, majorly in Mumbai,” explains Bhatia.
The Ludhiana-based $1 billion Indian business conglomerate, is the largest terry towel and wheat straw-based paper manufacturer in the world. Trident’s customer base spans more than 75 countries and comprises of global brands like Ralph Lauren, Calvin Klein, JC Penney, IKEA, Target, Walmart, Macy's, Kohl's, Sears, Sam's Club and Burlington, to name a few. With export turnover accounts for about 50 per cent of total sales, the group has emerged one of the world’s largest integrated home textile manufacturers.
www.tridentindia.com
Premiere Vision in New York will take place on July 21 and 22. The show will add accessories, fabrics and textile design to its offering. There will be multiple yet edgy choice of products and a clearer spotlight on trends. Some 306 companies will be present with new collections. There will be exhibitors from Italy, France, Turkey, Portugal, Spain, Japan, South Korea, Great Britain, United States and more.
The varied collection will have collages, assemblages and mixes. The accessories section will have textile trims, buttons, labels, functional products, jewel components and furs. On the weavers’ side, knits, jacquards, lace and embroidery are some of what’s on offer for the fall/winter season, with particularly rich proposals for outerwear garments.
These latest collections are rounded out by a full package of fashion information: seminars, Première Vision colors, trends and product preview displays. As at each edition, Première Vision New York will invite top speakers to discuss issues of crucial importance to the world of fashion. Key industry leaders will take an in-depth look at the future of fashion and about anticipating a new fashion system. Participants will include a knit swatches specialist, an embroidery maker and a designer.
www.premierevision-newyork.com/
Spinning mills in Tamil Nadu have decided to cut down production. The reason is a decline in demand for synthetic yarn. Mills have decided to stop production on Saturdays and Sundays for a few weeks to not pile up stocks. Tamil Nadu has some 90 mills producing yarns. The state produces 40,000 tons of high count synthetic yarns such as polyester cotton yarn per month.
Due to the decline in demand these mills are incurring 10 to 15 per cent loss. India is the world's biggest exporter of cotton yarn. Tamil Nadu contributes 60 per cent of national production and is home to the bulk of India's mills, which employ 400,000 people. Tamil Nadu’s spinning mills account for nearly 47 per cent of the total spindle capacity in the country.
Mills in Tamil Nadu have also been suffering from a shortage of power along with rising labor cost. This makes competing in the global market difficult. Cotton, power and labor account for 90 to 92 per cent of mill costs. And mills in Tamil Nadu are hit on all three counts. Another problem they are facing is the unfavorable export-import tax structure.
The proposed free trade agreement between India and Canada, which aims to reduce or eliminate duties on a large number of products traded between the two nations, is likely to be concluded by March next year. Negotiations for the agreement were launched by both countries in November 2010 to further boost bilateral trade and investment.
The proposed pact seeks to open the services sector and facilitate investment. One obstacle to signing the FTA is India’s highly protected market and the entrenched positions of both sides on key sensitive issues. Canada wants a lot in terms of access for its goods in a highly protected market, but has relatively little to offer in return because tariffs are already relatively low. And Canada is reluctant to give the one thing India really wants – freer mobility of visitors and temporary service workers.
It remains to be seen if the agreements include an investor-state dispute settlement provision. India was previously opposed to the controversial provision. There are charges that the FTA will promote the rights of transnational corporations at the expense of the rights of local communities to make their own decisions about social, cultural, environmental and economic policy.
Textile Association (India) has revamped its website Textileassociationindia.org. This has been done after significant progress and expanding its reach with a complete new Advance Content Management System (CMS), with a special focus on TAI activities and mega events including press releases, quick links, updated information about Indian textile industry, textile dictionary, expert talks, e-Journal and much more.
From design to content, the entire website has been redesigned with several language translation options to make it more user-friendly and interactive. TAI has moved a step ahead to also enable advertising opportunities on website banners along with several informative wings which has been attracting visitor traffic of over 16,000 page views per month from India and abroad, which includes industry leaders, textile associations, cotton and textile traders, equipment manufacturers, experts and government officials.
Website is an effective tool for strengthening marketing base in India and abroad through advertisements to boot the business opportunities across the globe. The revamped website has been done in order to make it more dynamic and friendly so that it can be accessed with smartphones, I-phone, I-Pads, tablets and so on.
www.textileassociationindia.org
Archroma has bought BASF's global textile chemicals business. The acquisition strategically complements Archroma’s product portfolio and geographical presence. Archroma is a global leader in specialty chemicals for textile, paper and emulsions sectors. The BASF business delivers products and technologies across the entire textile chemicals spectrum, with particular strengths in printing, finishing and coating chemicals.
Both group's textile divisions are clearly focused on strong technology developments and are constantly developing new and more sustainable products. BASF has developed a strong presence in China, India and Pakistan while Archroma is already well established in the American markets, especially in Mexico, Brazil and Argentina.
The acquisition will make the two groups reach yearly revenues of about 1.7 billion dollars. The new conglomerate is expected to register an average growth of about two per cent above local GDP.
The only entity to be further acquired by Archroma is BASF Pakistan, which is expected to be finalized in August 2015. From fiber to finish, Archroma’s chemical technology plays a key role throughout the entire value chain. From paints, adhesives and construction to the textile and paper industries, its emulsions can be found in a wide range of applications.
archroma.com/
The Philippines earned $2billion through exports of yarn, fabric and apparel in 2014. Of this, yarn and fabric exports shot up by 35 per cent year-on-year while clothing exports increased at 17 per cent. The majority of the country’s textile and apparel exports go to the US. The local textile industry boasts fiber production and the manufacturing of yarn, fabric and textile end products. It consists of two sectors: the primary processing sector, comprising spinning, twisting, weaving, knitting, dyeing and finishing. Secondary processing, which include apparel making and textile end products.
The Philippines is home to abundance of native natural fibers, including abaca, piña and silk. It is the largest producer of abaca and it exports both abaca pulp and fiber, which comes from banana plants. Making textiles from pineapple leaves is an expertise of the Philippines. The fiber rivals silk for its touch and luster.
However, Filipino fabric exports to the US are expected to drop following a US government decision to omit textiles, garments and apparels from its zero tariff privilege under the newly extended Generalized System of Preference. The program leaves out textiles, fashion and footwear, which are the Philippines’ second largest group of exports to the US.
The Nigerian textile industry is struggling with rising productions costs as business is getting tougher. Boko Haram insurgency too has affected textile firms’ production activities and supply chain. Mostly located in the northern part of the country, mainly in the Kaduna and Kano states, the impact of the Boko Haram rebellion is high in the Northeastern states of Adamawa, Borno, and Yobe. However, the supply of textile materials and products from Kaduna and Kano to the rest of the north has been limited. Besides, cotton farmers in several parts of the northern region of the country have fled, thus making access to raw material difficult for textile makers. Lack of support from domestic consumers and the government has also crippled the local textile and fabric makers.
The ongoing Common External Tariff (CET) too puts prices of these products at a disadvantage when compared to imported ones. Textile firms have accessed the CTG Fund from Bank of Industry (BoI), but they are struggling to pay back largely because of insecurity and tougher operating environment. Besides, the number of textile makers in the country has dipped from over 200 in the 1980s to around 10.
Italy's textile machinery sector looks positively at the current years, as the industry’s most important trade fair returns to Italy after 20 years. The fair provides an opportunity for the country to showcase Italian technology and stimulate new investments of the textile sector in Italy and Europe.
Year 2014’s end data was exhibited at the General Assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers. Year 2014 was a transitional one for the industry and production dropped by minus 1 per cent, compared to 2013, which came over a value of a little over €2.3 billion. Exports’ value for the preceding year was confirmed at around €1.95 billion and Italian exports were mainly to countries in Asia and Europe, with 81 per cent of sales there. Exports in European markets grew while it dipped in Asia. China remains one of the main export markets, though there was a 25 per cent drop in sales of Italian machinery in 2014 compared to 2013.
In 2015, the industry is predicted to benefit from macro-economic factors that show cautious optimism. An encouragement in investments in machinery by textile companies that will benefit from a weaker euro boosting exports is pushed for in the domestic market. ITMA 2015 will be held from Nov 12 to 19 in Milan, which is the textile machinery’s main trade fair. The forecasts are driving force to capitalise on Italian and European investments in the textile industry.
Sri Lanka's apparel exports saw strong demand in the first quarter of 2015. The US and the European Union accounted for 89 per cent of total apparel exports. In fact, Sri Lankan apparel exports to the EU and the US increased by 10.9 per cent and 8.8 per cent respectively. Knit garment exports increased by 11.7 per cent while exports of woven apparel increased by 7.1 per cent in the 2014 calendar year.
The knit manufacturing segment is showing growth potential with many countries looking at Sri Lanka as a potential manufacturer for this range of garments. A significant development during the year was the commencement of negotiations to regain the GSP Plus facility for Sri Lanka. If re-instated, the GSP facility will provide concessionary access for Sri Lankan apparel into the EU and will enhance the growth potential of the entire apparel industry.
GSP Plus would allow duty free exports for Sri Lanka. This price differential will significantly boost European demand for Sri Lankan apparel. The concessions will make sourcing fabric within Sri Lanka more attractive and will also reduce the cost of imports from Sri Lanka into EU countries.
