Innovation was an important part of Intertextile Shanghai Apparel Fabrics and Verve for Design proved this fact while showcasing original designs from Australia, France, Italy, Japan, Korea, Taiwan and UK.  The zone offered opportunities for new designers to display their work which was a crucial element of Verve for Design, which was firmly embraced by Australia’s Longina Philips Designs. “We have introduced a new constantly evolving collection called ‘The Print Room’, which was created as a platform to facilitate design by young emerging designers and offered us a distinct edge in terms of the design work we can offer to our clients,” said Senior Designer Shannon Cheung.

Handmade designs was one of the main attractions for Chinese consumers particularly in the mid range market. Italy’s Lineastudio di Sartori Stuart & C SAS is on point with this trend, bringing both handmade and digital designs in a bid to meet the major textile players in the Asian market, said Stuart Sartori, President.

This zone was truly about expressing creativity and showcasing originality. As Dietmar Voegel, owner of UK-based Circleline Designs pointed out, “We work with people who are interested in original design and artwork and want to distinguish themselves from the mass market.”