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HSG drives global expansion with majority stake acquisition in Golden Goose
The luxury fashion sector has reached a significant milestone with the formal completion of Hong Kong-based private equity firm HSG’s acquisition of a majority stake in Golden Goose. This transaction, which involved a complex consortium including Temasek and its asset manager True Light Capital as minority shareholders, marks a new trajectory for the Italian brand. Following a fiscal year where the company reached revenues of €734 million, the new ownership structure aims to amplify the brand’s international footprint. As part of this leadership restructuring, industry veteran Marco Bizzarri, formerly of Gucci and Kering, has stepped into the role of non-executive chairman, signaling a focus on rigorous innovation and sophisticated market penetration strategies.
Optimizing the D2C growth engine
Golden Goose’s business model remains anchored in a robust direct-to-consumer (DTC) framework, which currently accounts for 81 per cent of total revenue. By securing fresh capital and strategic guidance from HSG and Temasek, the brand is poised to expand its network of 232 existing outlets across EMEA, the Americas, and APAC. Despite broader economic headwinds and regional geopolitical volatility affecting luxury demand, the brand reported a resilient 10 per cent Y-o-Y revenue increase in Q1, FY26. Management is now prioritizing the scale-up of its ‘Made in Italy’ production capabilities to satisfy rising demand for premium sneakers and accessories, ensuring the brand maintains its artisanal cachet while meeting the high-volume requirements of a globalized, next-generation consumer base.
An Italian luxury label specializing in high-end sneakers, apparel, and accessories, Golden Goose is known for its distinct ‘distressed’ aesthetic, the brand targets a global lifestyle segment. Currently focused on aggressive DTC expansion and international growth, it maintains a strong financial performance underpinned by high brand resonance and consistent revenue scaling.
Modernization can help bridge productivity gap in apparel sector: AEPC
The Apparel Export Promotion Council (AEPC) has advocated for an intensive modernization program to bridge the productivity gap in the Indian apparel sector. At the Textiles Summit 2026, Dr A Sakthivel, Chairman, AEPC underscored, reaching the government's ambitious US$ 350 billion ecosystem target - with US$ 100 billion specifically earmarked for exports—requires more than just market access; it necessitates a fundamental shift in manufacturing intelligence. As global supply chains undergo structural realignments, the council is championing a dedicated ‘Technology Upgradation Fund’ specifically designed to facilitate the rapid adoption of automation, digitalization, and AI-enabled manufacturing systems across export-oriented clusters.
International collaborations to boost MMF competitiveness
A significant portion of the council’s roadmap focuses on accelerating the Man-Made Fiber (MMF) value chain. Recognizing the rapid growth in global demand for synthetic textiles, Dr. Sakthivel proposed institutionalized joint ventures and technology transfers with Taiwanese industry leaders, who possess world-class expertise in high-performance MMF production. This call for international collaboration is intended to foster local competency in specialized synthetic fabrics, positioning Indian manufacturers to better compete in premium global segments. By integrating advanced processing technologies, the industry aims to move beyond traditional commodity exports, focusing instead on high-value, sustainable apparel that satisfies the evolving compliance and quality requirements of Western retail markets.
Developing holistic ecosystem for workforce resilience
Beyond hardware and materials, the AEPC is pushing for comprehensive infrastructure reforms to sustain the labor-intensive nature of the garment sector. A primary challenge identified during the summit was the mobility and welfare of the workforce in major hubs like Tiruppur. To resolve this, the council proposed the development of large-scale, modern worker hostel facilities, which would improve labor retention and support regional economic development. These integrated interventions - spanning technological funding, strategic material alliances, and labor-focused infrastructure - form the bedrock of the council's strategy to navigate current liquidity and supply chain uncertainties while building long-term export resilience.
Providing trade support and capacity building initiatives
AEPC is the official body of apparel exporters in India, working under the aegis of the Ministry of Textiles. It serves over 8,000 member exporters, providing trade support, policy advocacy, and capacity-building initiatives. The council is currently prioritizing MMF growth and cluster-based development to drive its export expansion targets.
Global luxury houses celebrate Indian craftsmanship in international collections
The paradigm of high-end fashion is undergoing a profound transformation, with global titans like Dior and Gucci shifting from discreet sourcing to the overt celebration of Indian craftsmanship. Once hidden within the supply chains of Paris and Milan, India’s artisanal expertise in zardozi, aari, and mirror work is now the centerpiece of major international collections. This evolution reflects a broader shift toward ‘authentic luxury,’ where heritage-led techniques are increasingly prized for their unique storytelling and slow-fashion credentials. Industry data suggests, the luxury hand-embroidery sector is witnessing heightened interest as global brands seek to reconcile the demand for machine-perfect precision with the soulful imperfection of human artistry.
Collaborative ecosystems and heritage preservation
This strategic realignment goes beyond mere procurement, manifesting in deep-rooted partnerships such as Dior’s long-standing alliance with the Mumbai-based Chanakya atelier. By providing platforms for Indian artisans to demonstrate their mastery - exemplified by monumental installations like the 14-m-high hand-embroidered toran displayed at the Gateway of India - luxury brands are actively institutionalizing the preservation of these traditions.
Craftsmanship is a universal language, notes Maria Grazia Chiuri, Creative Director, Dior, emphasizing, these collaborations are not merely commercial transactions but efforts to transmit priceless processes. This trend is further boosted by localized initiatives, such as the RISA tribal textile project, which aims to formalize the integration of indigenous weaves into the luxury value chain while ensuring equitable value distribution for grassroots artisans.
Economic impact and sectoral transformation
For the Indian textile and apparel sector, the trend toward global integration presents a significant opportunity to move up the value chain. While India has historically been a critical hub for commodity exports, the current shift toward high-end bespoke embellishment allows ateliers to capture a greater share of the profit margin. Analysts highlight, as European houses formalize these relationships, they are also investing in the long-term sustainability of the artisan workforce, including training initiatives like the Chanakya School of Craft. As brands continue to leverage India’s expertise in intricate motifs and complex textile structures, the focus remains on scaling these boutique capabilities to meet the rigorous quality and compliance standards of Western retail, thereby reinforcing the global prestige of ‘Made in India’ luxury.
Indian ateliers specialize in centuries-old embroidery techniques like zardozi, chikankari, and gota-patti. These workshops serve as the backbone for international haute couture, providing bespoke textile solutions to luxury houses. They focus on maintaining artisanal heritage while scaling operations to meet the rigorous demand of premium global apparel markets.
BGMEA urges for a performance-based roadmap for environmental compliance
The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) has formally requested a shift from rigid regulatory mandates to a performance-based roadmap for environmental compliance. Represented by Mahmud Hasan Khan, President, the delegation highlighted to Abdul Awal Mintoo, Environment Minister, current benchmarks under the Environment Conservation Rules 2023 - specifically those concerning Effluent Treatment Plant (ETP) colour parameters - are technically unattainable with existing industrial infrastructure. Industry leaders argue, these standards fail to account for environmental variables such as seasonal humidity and external pollution, necessitating a transition toward realistic, science-based targets that preserve the global competitiveness of the nation's ready-made garment (RMG) sector.
Transitioning toward sustainable infrastructure
A central pillar of this proposal involves the implementation of Zero Liquid Discharge (ZLD) systems. Rather than maintaining the current mandatory commitment required for Environmental Clearance Certificate (ECC) renewals, the association advocates for a phased, incentive-driven adoption model. To facilitate this capital-intensive upgrade, the BGMEA has petitioned for fiscal relief, including VAT and duty exemptions on ZLD machinery, alongside the creation of a dedicated financing window under the Bangladesh Bank's Green Transformation Fund. By linking environmental certification to demonstrated performance rather than absolute mandates, the industry aims to foster transparency through mirror-testing mechanisms while ensuring that investment in green technology remains economically viable amidst evolving global retail requirements.
Shaping national industrial strategy
The BGMEA represents Bangladesh’s primary garment manufacturing and exporting companies. Its core mandate is to advocate for trade policies, environmental sustainability, and labor standards. The organization plays a critical role in shaping national industrial strategy, overseeing growth in markets across the US, EU, and emerging regions to sustain global apparel dominance.
Expedite trade concessions for apparel made from US-cotton; urges BTMA
The Bangladesh Textile Mills Association (BTMA) is intensifying advocacy for the swift operationalization of duty-free market access provisions stipulated in the bilateral trade framework with the United States.
During a high-level meeting with US Embassy delegates in Dhaka, Showkat Aziz Russell, President, BTMA emphasized, while the agreement technically provides for zero-tariff treatment for ready-made garments (RMG) produced using US-sourced cotton and man-made fibers (MMF), the absence of finalized Rules of Origin has stalled commercial realization. With Bangladesh currently navigating a complex tariff environment - including a baseline reciprocal duty - the timely implementation of Article 5.3 is essential to restore export competitiveness, noted Russedll.
Industry stakeholders argue, this provision serves as a mutually beneficial ‘win-win,’ enabling Bangladeshi manufacturers to offset rising production costs while providing American cotton exporters a more stable, high-volume destination.
Scaling infrastructure to sustain export growth
Beyond market access, the association is pushing for the rapid deployment of a Central Bonded Warehouse system to streamline the supply chain for American inputs. The objective is to mitigate the logistical premiums that currently render the use of US-origin cotton less cost-effective compared to traditional sources. By establishing this infrastructure, Bangladesh aims to secure its position as a primary textile partner, even as the sector faces domestic challenges, including high raw material duties and operational volatility. With member mills representing over $23 billion in total investment, the BTMA views these trade-facilitating reforms as critical to ensuring the sector’s survival during the transition out of LDC status. Negotiators are now prioritizing a mission to the US to align government and private-sector stakeholders on a concrete timeline for these structural upgrades.
Advocating trade policy reforms for long-term competitiveness
The Bangladesh Textile Mills Association (BTMA) represents over 1,850 member mills specializing in yarn, fabric, and finishing services. Acting as the primary back-linkage to the nation’s RMG sector, it advocates for trade policy reforms and infrastructure development to sustain long-term competitiveness in the global textile market.
Retail’s new growth map in China, rise of premium wealth, senior spending

For decades, global fashion and retail companies built their China strategies around the rapid expansion of an aspirational middle class eager to trade up into premium products and international brands. That model is now being redefined. Rather than a broad-based consumption boom, the market is now splitting into sharply different segments. At one end are ultra-high-net-worth consumers whose spending remains remarkably resilient despite economic uncertainty. At the other is a fast growing senior population creating entirely new demand categories around health, wellness and lifestyle services. Meanwhile, traditional growth drivers such as young families and middle-income consumers are losing momentum. For global retailers, particularly European luxury houses, China is no longer a volume story. It is becoming a market defined by exclusivity and longevity.
The luxury divide widens
The distinction between luxury and ultra-luxury has become increasingly pronounced across China. While several global luxury groups have experienced softer demand, the highest tier of luxury continues to outperform. The contrast between Hermès and larger luxury conglomerates showcases this trend.
Table: The contrast between Hermès Group and LVMH Group
|
Performance indicators (FY 2025) |
Hermès Group |
LVMH Group |
|
Total Revenue |
€16 bn |
€80.8 bn |
|
Revenue Growth (Constant FX) |
+9% |
(varies by division) |
|
Recurring Operating Margin |
41% |
22% |
|
Net Profit |
€4.5 bn |
€10.9 bn |
Hermès recorded €16 billion in revenue during 2025, with 9 per cent growth at constant exchange rates while maintaining an industry-leading recurring operating margin of 41 per cent. The performance highlights the strength of a business model built on scarcity, craftsmanship and controlled supply.
In contrast, broader luxury portfolios like LVMH have faced an uneven environment. Consumers who once aspired to enter luxury categories are becoming more selective, while the wealthiest buyers continue to spend on products that offer exclusivity and long-term status value.
This difference is forcing luxury companies to rethink their positioning. The historical sweet spot between mass premium and ultra-luxury is becoming increasingly difficult to defend. Growth is concentrating at the very top of the market, where brand heritage and scarcity remain powerful competitive advantages. For global fashion groups, the implication is clear: the future of luxury growth in China will be determined less by scale and more by the ability to cultivate elite consumer relationships.
Tapping a $2.1 trillion opportunity
While luxury receives much of the attention, an equally significant opportunity is emerging from China’s demographic transformation. The country is now home to more than 320 million people aged 60 and above, creating what economists increasingly describe as the silver economy. Valued at approximately $750 billion in 2020, the sector is projected to reach $2.1 trillion by 2030, with some forecasts suggesting it could expand to RMB 30 trillion, or roughly $4.2 trillion, by 2035.
Unlike previous generations of retirees, today’s urban seniors possess greater financial resources, longer life expectancy and a stronger willingness to spend on quality-of-life improvements. Particularly in Tier-I cities, older consumers are allocating significant portions of their monthly budgets toward health, travel, wellness services and premium apparel. Average monthly spending among many affluent seniors has reached around RMB 8,000, reflecting a shift from necessity-driven purchases to lifestyle-focused consumption.
This evolution presents a substantial opportunity for retailers willing to adapt their product offerings. Categories such as functional apparel, premium leisurewear, wellness-oriented fashion and comfort-driven luxury products are becoming increasingly relevant.
The sector extends beyond merchandise. Senior-focused tourism, wellness programs and lifestyle services have recorded growth rates exceeding 20 per cent in recent periods, demonstrating the breadth of demand emerging from this demographic. For many European brands, however, the challenge lies in product architecture. Most luxury and premium labels remain heavily focused on younger consumers, leaving significant white space in the senior market.
Changing growth indices
As the silver economy expands, some of China’s former retail growth pillars are moving in the opposite direction. The most visible example is the country's declining birth rate. China's birth cohort fell to approximately 7.9 million in 2025, less than half the level recorded a decade earlier. The decline is already reshaping global supply chains and consumer industries.
Infant nutrition companies, toy manufacturers and children's apparel brands are facing a smaller addressable market. The impact has become significant enough to influence international manufacturing decisions, including the closure of facilities built to serve Chinese demand.
At the same time, younger consumers are showing markedly different purchasing behaviors than previous generations. The rise of the ‘lying flat’ movement and broader shifts toward self-care and emotional well-being, have reduced enthusiasm for traditional status-driven consumption. Many Gen Z consumers are prioritizing experiences, mental wellness and personal fulfillment over conspicuous spending.
This shift has increased competitive pressure in mid-market categories. E-commerce platforms and social commerce ecosystems have accelerated price transparency, making it increasingly difficult for brands to sustain premium pricing without clear differentiation. As a result, the middle tier of the market is experiencing both margin compression and slower growth.
A new blueprint
China’s retail market is entering a phase where demographic realities matter as much as economic growth rates. The old formula of targeting a rapidly growing middle class is giving way to a more polarized marketplace. Success depends on serving two powerful consumer groups: the ultra-wealthy and the ageing population.
For luxury houses, the path forward lies in reinforcing exclusivity, scarcity and emotional value. For broader consumer and apparel companies, the next wave of growth may come from designing products and services specifically for older consumers seeking healthier, longer and more active lifestyles.
The winners of the next decade are unlikely to be those chasing mass-market volume. Instead, they will be the brands that recognize China’s demographic transition not as a challenge, but as the foundation of a new consumer economy, one powered by premium wealth at the top and a rapidly expanding longevity market at its core.
Post-peak correction global cotton markets adjust amid shifting fundamentals

Following a period of aggressive increase, global cotton benchmarks have entered a cooling phase. The bullish momentum that propelled prices to multi-month peaks in mid-May has largely dissipated as markets undergo a widespread retreat. Traders are currently reworking expectations against revisions to global balance sheets, shifting weather forecasts, and uncertain consumer macroeconomic indicators.
Synchronized retreat
The market momentum that carried the nearby July NY/ICE futures contract to a peak near 88 cents/lb in May has faltered significantly. By June 10, values dropped to 71 cents/lb before staging a minor recovery to 72 cents/lb. This decline prompted a wholesale shift of open interest from the expiring July contract into the December NY/ICE contract, which also retreated from its mid-May peak of 88 cents/lb to stabilize near 76 cents/lb by mid-June. This downward path was reflected globally, as shown in the performance statistics below.
|
Benchmark index |
Value as on June 11 |
May values |
12-month average |
Price change (peak to June low) |
|
NY Nearby (cents/lb) |
72.5 |
81.7 |
67.1 |
-12 to -17 cents/lb |
|
A Index (cents/lb) |
83.6 |
92 |
78.6 |
-11 cents/lb |
|
CC Index (cents/lb) |
116.3 |
118.7 |
101.8 |
-5 cents/lb |
|
Indian Spot (cents/lb) |
81.3 |
87.5 |
79.4 |
-10 cents/lb |
|
Pakistani Spot (cents/lb) |
93.9 |
94 |
71.7 |
Steady (0 cents/lb) |
Regional price dynamics
The stark differences in how local pricing mechanisms reacted to international shifts reveal a fragmented global market. In a case of market defiance, Pakistani spot prices remained steady near 94 cents/lb throughout the month, creating an intriguing arbitrage environment. Because these prices did not decline alongside global benchmarks, the resulting price premium may alter near-term trade flows and raw cotton sourcing strategies.
Conversely, China’s price arc remained more insulated. The CC Index climbed steadily from December to mid-May, gaining approximately 25 cents/lb. Because this climb was supported by domestic mill utilization, which June estimates revised upward by 500,000 bales for both the 2025/26 and 2026/27 crop years the subsequent easing was mild. The index shed only 5 cents/lb from its peak, demonstrating robust internal demand compared to the volatility seen in speculative futures markets.
Dissecting the reversal
Experts attribute this correction to a combination of over-leveraged speculative positioning and improving weather dynamics. Financial speculators, who held a record net short position of 89,000 contracts in October 2025, swung to a strong net long position of 90,000 contracts by early May.
This shift mirrored the explosive rise in futures, but by May 26, speculators began liquidating their positions, easing the net long count to 80,000 contracts. Simultaneously, weather conditions have improved, with widespread moisture helping Texas and the U.S. Mid-South, while concerns regarding a dry Indian monsoon have also softened. However, looming energy inflation continues to act as a macroeconomic headwind, threatening to curtail consumer spending on discretionary retail clothing and apparel.
Supply and trade revisions
While the June USDA report held global production forecasts flat at 116.0 million bales for the 2026/27 crop year, retroactive historical revisions lowered beginning stocks by 636,000 bales. This resulted in a contraction for 2026/27 ending stocks, which dropped to 71.1 million bales. This figure represents a 5.5 million bale reduction in global warehoused supply year-over-year, placing stocks at the lower end of the ten-year historic range. The resulting stocks-to-use ratio of 58.4% approaches thresholds not seen since the 2020/21 cycle.
|
Global balance sheet (mn 480 lb. bales) |
Actual 2025/26 |
June 2026/27 |
|
World Beginning Stocks |
74.5 |
76.6 |
|
World Production |
122.7 |
116 |
|
World Mill-Use |
120.1 |
121.8 |
|
World Ending Stocks |
76.6 |
71.1 |
|
World Stocks/Use Ratio |
63.80% |
58.40% |
|
China Ending Stocks |
36.6 |
35.5 |
|
China Stocks/Use Ratio |
89.00% |
85.40% |
|
World-Less-China Ending Stocks |
40.1 |
35.6 |
|
World-Less-China Stocks/Use Ratio |
46.50% |
40.80% |
Import and export shifts
Although global trade numbers remain largely unchanged, there are significant localized shifts. Subdued processing expectations led to downward mill-use revisions for Bangladesh and Pakistan, resulting in lower import projections for the upcoming year. Conversely, India’s 2026/27 import forecast increased by 500,000 bales, indicating a growing reliance on foreign fiber. Meanwhile, Brazil and the US captured late demand for the 2025/26 marketing year, with export estimates increasing for both nations. Despite recent technical corrections, the data suggests that with shrinking ending stocks and historically low stocks-to-use metrics, a fundamental price floor remains intact.
From Runway Blueprint to Retail Rack: How Milano’s ‘Ready to Show’ shapes global fashion collections

As the fashion elite prepare their calendars for the Spring/Summer 2027 runway shows, an equally vital, multi-billion-dollar machinery is quietly firing up its engines on the city's northwestern border.
From September 12 to 14, 2026, the massive Fiera Milano-Rho complex will host Ready to Show, Italy’s premier international contract clothing and fashion sourcing exhibition. Organized by Tortona Design & Fashion under the leadership of industry veteran Georges Papa, this September’s iteration is officially positioned as a cornerstone section of the Milano Fashion & Jewels hub.
While the glitz of the traditional catwalks captures the public imagination, Ready to Show represents the raw, operational muscle of the fashion industry. It is the crucial junction where international garment manufacturers, knitwear specialists, and textile innovators meet the European buyers, private labels, and major retailers tasked with bringing next season's collections to life.
Translating runway aesthetics into commercial wardrobes
This year, the strategic alignment of Ready to Show alongside the broader Milano Fashion & Jewels ecosystem is stronger than ever. The combined event is expected to draw a massive global turnout of professional visitors, bringing together hundreds of exhibitors from around the world. For over two decades, this fair has broken ground by offering non-EU manufacturers a direct gateway to European fashion houses.
In September 2026, that gateway is morphing into a highly collaborative ecosystem. Major global players, including expansive national pavilions like UN participates with its members from Armenia and the one organized by the Apparel Export Promotion Council (AEPC) representing India's top-tier manufacturers will stand side-by-side with niche artisanal producers.
The timing is surgically precise. The event serves a dual purpose for attendees by creating a direct bridge between creative concept and scalable reality. While creative directors and design teams spend their days spotting fluid draping, hyper-textured materials, and vibrant palette trends on the downtown Milan runways, their commercial counterparts the sourcing directors and private-label buyers; head straight out to the Rho exhibition floor to secure the exact production capacities, fabric weights, and patterns required to manufacture those aesthetics for the commercial high street.
Smart Outerwear, fluid silhouettes, and the new wave of Performance Athleisure
The September 2026 edition splits its focus across key manufacturing verticals designed to satisfy the strict quality and stylistic standards required by European buyers. In the apparel and structured tailoring zones, the focus centers on smart private-label outerwear, precision tailored menswear, and fluidly structured silhouettes in womenswear that can easily adapt to changing lifestyle demands. The knitwear boom takes center stage via high-demand technical knitwear production, highlighting lightweight, highly breathable, trans-seasonal yarns that cater to the consumer shift toward year-round layering and versatile separates.
Simultaneously, the active sportswear and athleisure segment spotlights performance-driven fabrics that seamlessly fuse technical utility; such as moisture-wicking weaves and four-way stretch—with modern everyday fashion aesthetics. Rounding out the floor, the sourcing of curated accessories connects buyers with premium leather goods, footwear components, hardware, and structural elements designed to feed the insatiable global demand for statement handbags, footwear lines, and complementary jewelry pieces that complete the seasonal look.
Textile exporters adopt district-led strategy to reach $100 billion target
India is recalibrating its national textile export strategy, pivoting from generalized manufacturing toward a hyper-localized, district-centric model to secure a $100 billion export valuation by 2030. Following an extensive consultative audit across 36 states and 200 districts, the Ministry of Textiles is finalizing a roadmap that leverages specific regional strengths. Rather than relying on broad industrial policies, the emerging framework prioritizes ‘District Export Action Plans’ (DEAPs), which mandate that local hubs - ranging from the apparel clusters in Tiruppur to the technical textile centers in Surat - operate as specialized units within the global supply chain. This structural shift aims to optimize logistics and manufacturing efficiency by institutionalizing the ‘Farm to Fashion’ value chain across disparate geographies.
Overcoming export headwinds through modernization
The urgency for this realignment follows a challenging FY26, where the sector faced a 2 per cent Y-o-Y decline in total exports, settling at approximately $35.80 billion. Industry experts observe while global demand remains volatile, the path forward rests on value-added segments such as technical textiles and man-made fibers. We are transitioning from volume-based competition to value-driven dominance, notes a senior industry analyst. To facilitate this, the government has integrated advanced skilling through ‘Samarth 2.0’ and provided liquidity support for MSMEs via the TReDS platform. By incentivizing the adoption of sustainable manufacturing - under the newly introduced ‘Tex-Eco’ initiative - the sector intends to neutralize the competitive advantages held by regional rivals and capitalize on recent breakthroughs in multi-lateral trade agreements with the UK and the European Union.
Strengthening the textile value chain
The Indian textile and apparel industry serves as a cornerstone of the national economy, contributing approximately 2.3 per cent to GDP and employing over 45 million people. With a target of reaching a $350 billion total market size by 2030, the government is focusing on modernizing traditional clusters, expanding technical textile production, and enhancing global market access to reach the ambitious $100 billion export benchmark.
Sri Lanka apparel sector seeks tariff parity as exports recover
Sri Lanka’s apparel and textile industry recorded its most robust monthly performance of 2026 this May, with export earnings climbing 7.96 per cent Y-o-Y to $394.14 million. This resurgence, spearheaded by a significant 15.36 per cent rise in shipments to the United States, suggests a firming of global demand following a volatile first quarter. Beyond core markets, the sector demonstrated strategic agility, with exports to non-traditional destinations expanding by 14.61 per cent, effectively diversifying the industry’s revenue stream as it navigates a complex global trade landscape.
Navigating the US tariff conundrum
Despite the encouraging monthly data, the sector faces a critical juncture regarding its long-term competitiveness in the US market. The industry is currently engaged in high-stakes discussions with the US Trade Representative regarding a Section 301 investigation. Current reports indicate Sri Lanka may face an additional 12.5 per cent tariff, a rate that exceeds the 10 per cent levy proposed for regional competitors like Bangladesh and Cambodia. Industry leadership remains focused on securing tariff parity, arguing that the recent export growth underscores a sustained buyer confidence that requires a level playing field to transition into durable, long-term expansion rather than isolated monthly gains.
Scaling sustainability for market resilience
While policymakers address tariff challenges, domestic manufacturers are doubling down on operational transparency and supply chain traceability to retain their standing as a preferred sourcing hub. This shift is essential, as international buyers increasingly align sourcing strategies with rigorous environmental and compliance benchmarks. By focusing on high-value, sustainable production - a transition supported by international development programs - Sri Lankan firms aim to differentiate themselves from high-volume, low-margin competitors. As the sector prepares for H2, FY26, the intersection of favorable export momentum and strategic policy advocacy will determine whether the industry can successfully recover the ground lost during the year’s challenging start.
A cornerstone of the national economy
Sri Lanka’s apparel industry is a cornerstone of the national economy, contributing approximately 6 per cent to GDP and employing over 350,000 workers. Specializing in high-quality lingerie, athleisure, and performance wear, the sector is currently transforming its supply chain toward circularity and digitalization to meet stringent international standards and maintain global competitiveness.










