Australian Wool Innovation (AWI) is urging wool growers across the country to complete an online survey detailing their priorities for a prosperous industry in order to boost the organization’s Wool 2030 strategic plan. Closing on August 16, the survey explores opportunities and risks to garner a picture of the stakeholders’ future vision for the industry. The purpose of this survey is to maintain the profitability and sustainability of wool production, says, Stuart McCullough, Chief Executive Officer of the company.

Australian Wool Innovation is working to implement a Wool 2030 strategy that would serve to guide the country’s stakeholders in becoming ever stronger. The organization has urged wool growers to provide feedback on potential growth areas and biggest growth hurdles over the coming years.

AWI’s Wool Consultation Group (WCG) also conducted a series of five webinars exploring the areas to be addressed in the Wool 2030 strategy. These covered issues surrounding wool production as well as downstream activities in which wool growers have a strong stake, such as traceability systems.