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Bangladesh apparel makers nurture own brands

Garment manufacturers in Bangladesh are developing their own brands. This is true of export-oriented companies as well as domestic market-oriented brands. And customers are accepting these brands. They feel comfortable purchasing their fashion products from local brands’ outlets since these brands like Dorzi Bari, Aarong and Anjans offer a quality product at a reasonable price and provide the most up-to-date trends and styles.

Snowtex, an export-oriented garment manufacturer, launched its own brand Sara in May this year. Snowtex manufactures woven items like outwear and sportswear and exports to Europe and other countries including Canada, Russia and Japan and has been in the export trade for 20 years.

Dekko is one of Bangladesh’s leading exporters of readymade garments. These go to major players in the international market including Zara, Esprit, and Tommy Hilfiger. The group launched its first branded showroom Klubhaus in May 2018.

Red Origin is a brand from the Partex Group. Launched in 2013 initially, the brand returned in a bigger way in 2016. It sources fabric from the local market and has its own factory where nearly 150 people work to design and produce the clothing for the domestic market.

Dorji Bari combines western fashion with tradition. Its main target group is the young generation.