Bangladesh has not been receiving high prices for its garments. The main reason is its exports of products like woven shirts and bottoms have many competitors. To get better prices Bangladesh apparel manufacturers need to make value-added apparel items and improve their negotiation skills. As buyers have alternatives, they pay low prices. Competitors like Myanmar and Ethiopia manage better prices than Bangladesh.

After the Rana Plaza building collapse Bangladesh’s apparel sector has improved a lot. Apparel manufacturers are working to brighten the image of the country and have been following compliance strictly and strengthening workplace safety. But the positive image has not been projected properly in the West. Only 20 per cent of the exports now are value-added garment items. Bangladesh will get more prices if it manufacturers outwear, lingerie, jackets, suits etc. The ease of doing business has to be substantially improved. At the moment Bangladesh is one of the lowest performers on ease of doing business. At the moment Bangladesh is one of the lowest performers in the World Bank’s ease of doing business index. It is 176 out of 190 countries. The country needs improving its rankings. Human capital transformation is a must as the efficiency level of workers is enhanced. It is nearly 50 per cent whereas in other countries it is 80 per cent.