Better Cotton Initiative (BCI) and brand members are committed to supporting a more sustainable future for cotton production. The global not-for-profit is the largest cotton sustainability program in the world, which last year provided training on more sustainable agricultural practices to 1.6 million farmers from 23 countries.

More than 350 brands are now committed to supporting cotton farmers through the initiative. Among these are Takko Holding, Coolinvestments Group, Task International, Target Australia. They pay a fee to BCI based on the amount of cotton they source as Better Cotton, which is invested into training BCI farmers on more sustainable agricultural practices like reducing inputs (water, pesticides) and addressing gender equality and child labor issues.

BCI was launched in the United States in 2014. BCI also has civil society organisations like Sawera Foundation (Pakistan), Aga Khan Rural Support Program (India), Responsible Sourcing Network, a project of As You Sow, (United States), Rural Business Development Centre (Pakistan) and Centers For International Projects Trust (India) as members. It works with a total of 37 civil society organizations.

Civil society members are progressive not-for-profit organisations who are taking decisive steps towards securing a more sustainable future for cotton production by partnering with the Better Cotton Initiative.