The world's largest cotton sustainability program, Better Cotton has launched a Multistakeholder Platform in Pakistan to regularly bring together representatives from government, industry, donors, and universities. The initiative aims to encourage collaboration and drive collective action toward a more sustainable cotton industry in the country.

Held on April 10, 2025,  in Lahore, the Platform’s first meeting in Lahore welcomed over 35 participants to establish shared goals and expectations for future meetings.

Hina Fouzia, Director, Better Cotton Pakistan, states, promoting more sustainable cotton production in the country will help Pakistan not just accelerate economic development but also protect human and labor rights, achieve national sustainability goals, and ensure access to global markets for farmers and suppliers.

The Multistakeholder Platform formalizes a strategy for closer engagement between government agencies and stakeholders in the cotton sector. It will foster greater transparency and accountability among organizations as they work towards a more sustainable cotton industry.

Participating organizations will attend quarterly meetings to share information and lessons learned, define priorities, and jointly develop action plans that can speed up progress.

Last month, Better Cotton launched a Multistakeholder Dialogue in Brait zil, connecting the country’s agricultural and textile sectors to promote collaboration across sectors, align on priorities, and develop joint solutions to shared challenges.