In an MoU signed with the Cotton Textiles Export Promotion Council (TEXPROCIL), Better Cotton aims to promote India-grown cotton globally, focusing on quality and sustainability.
Last year, TEXPROCIL launched ‘Kasturi Cotton’ in collaboration with the Government of India and the Ministry of Textiles, to establish the country’s first branded cotton standard to emphasise the high-quality of the 0fiber.
This partnership combines the strengths of both organisations, with Better Cotton advancing sustainable practices and Kasturi Cotton symbolising premium fiber quality. The collaboration aims to position Indian cotton as both sustainable and high quality, potentially allowing companies to secure better prices by meeting both Better Cotton and Kasturi Cotton standards.
The collaboration of Better Cotton with TEXPROCIL highlights the impressive qualities of Indian cotton, and offers businesses an opportunity to elevate cotton pricing by adhering to these standards, says, Jyoti Narain Kapoor, Director, Better Cotton- India Program.
Dr Siddhartha Rajagopal, Executive Director, TEXPROCI, adds, this initiative links two critical aspects—sustainability and quality—marking a positive shift for India’s cotton industry.
As part of the MoU, TEXPROCIL will provide training for Better Cotton Member gins interested in aligning with the Kasturi Cotton standard and promote Better Cotton’s mission across its network of 2,000 companies in India. Better Cotton plans to engage more Indian cotton gins, raising awareness of sustainable sourcing benefits and supporting supply chain integration across the country.
The partnership also includes joint workshops for cotton gins across India, focusing on sustainable cotton production and the advantages of aligning with both initiatives.
