Better Cotton, the world's largest cotton sustainability initiative, and Cotton Egypt Association (CEA), the organisation responsible for promoting and protecting Egyptian cotton worldwide, have renewed their strategic partnership to further enhance the yields and sustainability credentials of Egyptian cotton while ensuring fair working conditions for farmers and workers.

Enhance Sustainability of Egyptian Cotton

The event was an important opportunity for dialogue between Better Cotton producers, supply chain actors, and key stakeholders from the British retail industry. It is anticipated that the event will result in increased demand for more sustainably produced Egyptian cotton.

Khaled Schuman, Executive Director of CEA, said that the event was a celebration of years of dedication, collaboration, and hard work that has led to the success of the two organizations in driving the sustainability of Egyptian cotton. He added that the great interest shown by retailers and the support from all stakeholders in attendance will pave the way for more success, more production of Egyptian sustainable cotton with Better Cotton's standards, and more uptake from retailers.

Key Takeaways:

Better Cotton and CEA have renewed their strategic partnership to further enhance the yields and sustainability credentials of Egyptian cotton.

The two organizations aim to ensure fair working conditions for farmers and workers.

The event was an important opportunity for dialogue between Better Cotton producers, supply chain actors, and key stakeholders from the British retail industry.

It is anticipated that the event will result in increased demand for more sustainably produced Egyptian cotton.