Laura Weir appointed BFC CEO, succeeding Caroline Rush, to drive British fashion growth, sustainability, and global influence.

The British Fashion Council (BFC) has appointed Laura Weir as its new Chief Executive Officer, effective April 28, succeeding Caroline Rush. Currently serving as the Executive Creative Director at Selfridges, Weir has extensive experience in fashion and media, including previous roles at ES Magazine, Elle UK, and Drapers.

Commending West’s strategic vision and her comprehensive understanding of the industry’s complexities, David Pemsel, Chairperson, BFC, emphasized on her ability to drive transformative initiatives that will shape the BFC’s future both in the UK and internationally.

Assuming the position at a critical time for British fashion, Weir says, she looks forward to working with the BFC team to champion culture and creativity, driving growth for British fashion on both a national and global scale. In her new role, plans to prioritize supporting emerging and established designers, strengthening the pipeline of British creative talent, and increasing the industry’s global influence.

Weir also emphasized on her commitment to tackle pressing issues like environmental sustainability, representation, and inclusion while fostering partnerships with both industry leaders and government bodies. Under her leadership, BFC will continue to focus on responsible growth through community engagement, innovation via the Institute of Positive Fashion, and global promotion through marquee events like London Fashion Week and the Fashion Awards.

Her appointment follows Caroline Rush’s remarkable 15-year tenure, during which she transformed the BFC into a strong and profitable organization. Rush successfully navigated significant challenges, including Brexit and the pandemic, helping the BFC achieve a turnover exceeding £12 million in the last fiscal year.