At the Brandix India facility in Andhra Pradesh, women are stitching the world’s most fashionable, and expensive, innerwear. These 18,000 women are in India’s single largest producer of Victoria’s Secret products. On their client list are other popular labels as well: Calvin Klein and Marks & Spencer, to name a few.
The lingerie business has, over time, changed the social status of the women, most aged between 18 and 35. Scarred by the battles of domestic violence, starvation and dejection, the job has not only given them financial freedom but earned them respect within the community as well.
Collectively, they ship out millions of panties and bras to the US, Europe, and Japan every month from their work stations. The average salary of the women ranges between Rs 8,000 and Rs 15,000. Almost every week a fresh batch walks in, hoping for a better life. The minimum criteria: Class 7 pass. But there are also intermediates and those with degrees. The facility not only impacts the bottom of the pyramid, women who have just done basic education, but also gives employment to trained professionals in the area of fashion and design. The women staff at the factory are supported through canteen and creche facilities, scholarship schemes, health camps and other such programs.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
From London to Tokyo, premiumization redefines retail and office markets
Global real estate landscape has changed. Gone are the cautious narratives of recovery that defined the post-pandemic years. Today, flight... Read more
Compliance drives India’s $176 bn textile shift
India’s textile economy is no longer selling fabric alone; it is selling proof. As compliance rules harden across export markets,... Read more
The second life economy gets a boost as resale outgrows traditional apparel reta…
For decades, resale existed in the margins of the apparel economy, thrift stores, peer-to-peer marketplaces, and charity bins quietly absorbing... Read more
Rising polyester costs shake India’s textile manufacturing hubs
India’s synthetic textile industry is confronting a sudden and destabilizing price shock that is reverberating across its vast manufacturing ecosystem.... Read more
Cotton markets hold firm as tariffs, higher supply reshape global fiber economic…
In a year marked by tariff escalations, geopolitical brinkmanship and a recalibration of global trade flows, the international cotton market... Read more
Beyond Cotton How Kapok could redefine sustainable insulation in textiles
In the lush, humid heart of Southeast Asian rainforests stands a giant, a silent sentinel of the forest canopy. Growing... Read more
Bharat Tex 2026: Redefining the global textile value chain
Union Minister of Textiles, Giriraj Singh, has officially unveiled Bharat Tex 2026, signaling a significant leap in India’s influence over... Read more
Intertextile Shanghai Spring 2026: A hub for global textile innovation
The textile industry’s pulse is quickening as Intertextile Shanghai Apparel Fabrics – Spring Edition prepares to open its doors from... Read more
Moscow Fashion Week 2026: Blending sustainable innovation with timeless glamour
Scheduled to run from March 14-19, 2026 in Moscow, Russia, the Moscow Fashion Week (MFW) is cementing its status as... Read more
The Store as Stage: How fashion is crafting immersive consumer worlds
The North American fashion retail sector in 2026 is shedding its product-first identity and shifting towards a model that values... Read more












