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“Brands need to incorporate sustainability in their business models.”

Bimal Arora, Honorary Chairperson, Center for Responsible Business, Aston Business School

Dr. Bimal AroraBimal Arora, Chairperson, Center for Responsible Business, Aston Business School believes that over the last few years, the Indian garment industry has become more resourceful and skilled. “However, it needs to pull up its socks and be more competitive,” he said at the sixth edition of CRB’s Flagship Annual Conference. The conference was held from November 20-22, 2019 in New Delhi. 

Sustainability fuels innovation and competition amongst brands

 “The Indian fashion industry faces circularity issues that need to be addressed resiliently,” he said. “Rather than changing the economic or financial bottomlines of brands, we need to revamp their operations inherently and incorporate sustainability into their business models,” he added. 

According to Arora, sustainability can be a big asset if used correctly. “It is not just about cost anymore,” he says further adding that several manufacturers have changed their buyers’ perception of sustainability through their operations.  “Sustainability is helping these manufacturers to innovate and become more competitive.  Brands that adopt cyclical changes in their business models are not affected by the slowdown.”  

A neutral space for discussing challenging issues

Elaborating on the program of the CRB conference, Arora said, “Now in its sixth year, this conference has come a long way. It acts as a platform for garment industry professionals by offering them an independent neutral space for dialogues, deliberations and discussions on complex and challenging issues.  Having a complex design program, the conference covers diverse issues over three days.  Each of its session is covered by specialists.” 

 

 
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