The BRICS+ Fashion Summit in Moscow culminated in a landmark development for the global fashion industry, as representatives from over 50 countries signed a memorandum establishing the BRICS International Fashion Federation. The new federation is set to drive innovation, sustainability, and collaboration across emerging and established fashion markets, reshaping the industry on a global scale.

New powerhouse in global fashion

The BRICS International Fashion Federation aims to create new influence centers within the fashion world. Its mission includes promoting sustainability, fostering innovation, and providing a platform for emerging designers and brands to thrive. By connecting fashion professionals from diverse regions, the federation seeks to offer greater access to global markets, driving growth through cooperation and knowledge sharing.

Key objectives include building a unified platform for emerging markets, supporting local talent, and encouraging cultural exchanges between nations. The federation’s educational initiatives aim to enhance design skills and business acumen among fashion professionals, ensuring a well-rounded approach to industry development.

Jay Ishak, President of the Malaysian Official Designers Association, expressed his support for the federation, emphasizing its potential to strengthen Malaysia’s fashion sector. He highlighted how the country's inclusion could lead to increased trade, enhanced cultural exchange, and expanded market access. Ishak believes the BRICS International Fashion Federation holds the ability to transform the fashion industry by fostering growth, driving innovation, and encouraging cooperation among member nations, positioning it for significant global influence.

A global commitment to sustainability

One of the core missions of the BRICS International Fashion Federation is to promote sustainability within the fashion industry. By advocating for slow fashion and eco-friendly practices, the federation aims to address the environmental impact of fast fashion. The memorandum signed by leaders from various countries reinforces a commitment to reducing the fashion industry’s carbon footprint and promoting ethical production methods.

Deputy Mayor of Moscow, Natalya Sergunina, highlighted the strong backing for the initiative, describing it as a key outcome of the BRICS+ Fashion Summit. She noted the shared goals and significant growth potential the federation represents. Sergunina's comments reflect the optimism surrounding the federation's ability to lead sustainable practices within the fashion industry and drive positive change across the sector.

Looking ahead: A united front in fashion

With its formation, the BRICS International Fashion Federation is poised to become a major player in shaping the future of global fashion. The federation's focus on sustainability, cultural preservation, and innovation aligns with the growing demand for ethical fashion practices worldwide. By bringing together emerging markets, the federation aspires to redefine the fashion industry through collaboration, mutual support, and shared expertise.

As the BRICS International Fashion Federation begins its journey, industry experts and designers alike are optimistic about the opportunities it presents for sustainable growth and cultural exchange. The summit, with attendance from over 100 countries, has cemented its place as a transformative moment in the fashion world, signaling a new era of international cooperation and influence.