Global fashion giants routinely source cellulosic fibers including rayon and viscose from endangered forest regions. Environmental organization, Canopy is working to create awareness about this problem. It aims to tackle supply chain transparency in sourcing fibers. Canopy has shown how fibers from threatened forests are routinely being used in rayon, viscose and modal fibers. These fibers are used in suit linings, dresses, skirts and T-shirts. It warns that the dissolving pulp or viscose industry is poised for continued ambitious expansion and poses an increasing risk to threatened forest ecosystems around the world. It feels, commitments by brands will help curtail the problem and build solutions.

Companies like H&M are supporting this initiative. H&M wants to play a strong role in ensuring a future for the planet’s ancient and endangered forests. It is committed to exploring its supply chain and doing its utmost to avoid these fabrics within the next three years. It is taking additional steps of encouraging leaders throughout the supply chain to support conservation in endangered forests and use alternative inputs, for example, recycled clothing.