Canopy recently added three new fashion and apparel brands to its CanopyStyle initiative. With the addition of outdoor brand Eddie Bauer, US clothing brand and retailer Guess, Puerto Rico-based, boho-chic brand Valija Gitana and global specialty retailer AEO Inc.’s brands American Eagle and Aerie, the CanopyStyle initiative now has more than 175 participating fashion and apparel brands.
These companies have more than $250 billion in market share. All these brands are committed to ending the use of ancient and endangered forest fibre in their viscose fabrics by 2020, to developing alternative, next generation sourcing solutions, and helping advance large-scale conservation of Landscapes of Hope. With the 2020 timeline to eliminate sourcing from ancient and endangered forests approaching, brands are urging producers to advance their CanopyStyle commitments and take the actions necessary to improve their shirt color and ranking as identified in the 2018 Hot Button report.
Canopy and its brands partners expect that at least 80 per cent of the global viscose supply will have undergone the CanopyStyle Audits by 2020 with more than half attaining ‘green shirts’ to meet their customers’ requirements around low risk, forest conservation and next generation solution fabric development. The CanopyStyle Summit, to be held in China in June 2019, will convene multinational etailers looking to join the initiative, dozens of CanopyStyle brands, fibre innovators and viscose producers.