Casual fashion is driving demand for denim products across the globe. The market can be segregated into apparel, handbags, footwear, and others such as caps and wallets. The apparel segment can be sub-divided into top wear (shirts and T-shirts, jackets and coats, and kurtas), bottom wear (jeans, jeggings, skirts, trousers, and others such as shots and track pants), and one piece (dresses, jumpsuits, and dungarees). Based on category, the global denim market can be segregated into mass market and premium market. In terms of end-user, the denim market can be divided into men, women, and children. In terms of distribution channel, the denim market can be segmented into offline distribution channel and online distribution channel. Online distribution channels include e-retailer websites and company websites. Offline distribution channels include retail stores, specialty stores, supermarkets, and direct selling.

The market in Asia Pacific is projected to expand at a rapid CAGR from 2019 to 2027. This is attributable to an expanding base of working-class population, rising disposable income of people, availability of cost-friendly labor resources, and abundance of raw materials in the region.