Cotton Council International (CCI), in collaboration with the Indonesian Textile Association (API), CCI presented a seminar titled: Advantages of US Cotton Textiles Products and Future Fashion Trends in the Global Market. The seminar attended by Jane Singer, Director & Head-Market Intelligence, Inside Fashion Group stated that 2019 fashion trends cover everything from coral to tie-dyed denim. Singer shared the results of his observations about the main changes that occurred in the retail market and changes in consumer attitudes.

He underlined the important role of the quality of materials used by factories to produce clothing, in order to validate brand or brand quality claims. He further emphasised that role of good quality products in determining the brand value. According to him, American cotton is the right choice for entrepreneurs as a basic material for textile production and materials for fashion creations that will be created this year.

COTTON USA ™ technology innovation is very useful for fashion production according to this year's fashion trends. Then, customers today tend to be willing to pay extra for functional clothing.

While in his presentation, Andy Do, Representative of CCI Indonesia's Program said that COTTON USA ™ is always committed to assisting manufacturing industries in understanding fashion trends. Another concern is the use of the latest technology, and the advantages of using American cotton to create new opportunities and other benefits for entrepreneurs and more broadly, for the Indonesian textile industry.