Lectra has appointed Céline Choussy Bedouet as marketing director for automotive, furniture, technical textiles and composite materials. Lectra is the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials.
Bedouet has two priorities: to promote the automatic cutting of leather interiors to strengthen Lectra’s leading position in the automotive market, the second is to increase Lectra’s presence in the furniture, technical textiles and composite materials markets. She has a rich and diverse marketing experience, including strategic, operational marketing, field, channel and partner marketing.
In five years, Lectra’s market share has risen from 15 per cent to 60 per cent in the automatic fabrics cutting for automobile interiors. Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment.
www.lectra.com/
