Joe Foster, Founder, Reebok has partnered with a burgeoning footwear brand led by Ben Weiss, Syntilay to create AI-designed shoes tailored for content creators. Syntilay leverages artificial intelligence and 3D printing to transform innovative digital designs into tangible footwear.

Syntilay debuted its first AI-generated slide in December, bridging the gap between digital creativity and physical products. Weiss emphasizes the unique design perspectives offered by AI, which challenge traditional footwear aesthetics. Currently, Syntilay offers a single SKU in five color variations, utilizing smartphone camera technology for precise foot measurements and ensuring a personalized fit. The 3D-printed shoes are sold directly to consumers worldwide through their e-commerce platform.

The product’s design has been significantly influenced by Indian designer Kedar Benjamin. AI plays a three-fold role in the creation of these shoes, affirms Weiss. This includes conceptualizing the shoe’s form, generating 3D models from sketches, and creating intricate patterns and shading. This process showcases AI's capacity to enhance design through unique algorithms, he adds.

Syntilay's next phase focuses on scaling production. Having successfully launched an AI-designed product, the brand aims to transition to traditional manufacturing methods for broader market accessibility.  Expected within months, this expansion will enable Syntilay to reach global retailers.

Priced at $150, Syntilay’s initial AI-designed shoe is produced on-demand, reducing overhead costs. Valued at $6.25 million, the bootstrapped company engages with potential investors. Weiss highlights the capital-efficient nature of their business model, as on-demand printing eliminates the need for extensive inventory.