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China emerges second largest jeans market in the world

While consumers’ affinity for denim jumped from 39 per cent to 63 per cent from 2003 to 2016, China is now the second largest jeans market in the world, valued at $12 billion in 2015. This came through in a survey by Cotton Council International (CCI) and Cotton Incorporated’s 2016 Global Lifestyle Monitor.

This favourable market ranking has helped the forthcoming Intertextile Shanghai Apparel Fabrics – Autumn Edition to attract an increasing number of industry-leading denim suppliers to participate in the event. The show would go on from October 11 to 13. Over 170 domestic and overseas exhibitors will showcase their newest denim collections here. The event will see the debut of Invista at the National Exhibition and Convention Center (Shanghai).

Featuring five co-exhibitors, the new Lycra® Moves Denim Pavilion by Invista will offer an interactive demonstration of Invista denim technologies including Lycra® dualFX®, Lycra ® Beauty and Coolmax® as well as the latest Thermolite® IR technology. What’s more, the pavilion will feature a series of performance denim and garments under three themes: Urban Noir, Earth Expedition and Reform.