Recently, more than 100 guests from across the wool supply chain attended The Woolmark Company’s annual Licensee Conference that was held in Suzhou, China. The seminar aimed to provide insights into industry trends, share industry information and enhance the global competitiveness of Chinese wool textile and garment companies.

Li Binhong, President of China Textiles Development Centre; Yang Xiaoxiong, President of Nanjing Wool Market; and Zhao Huizhou, Chief Designer and Founder of apparel brand EACHWAY, were among the guests invited to speak at the seminar. In addition, The Woolmark Company’s Country Manager China, Jeff Ma, spoke about wool fashion and innovation in his opening remarks.

Guo Ruiping, Professor at Beijing Institute of Fashion Technology (BIFT) and Director of Research and Development Centre for Wool Knitting Design, also delivered a keynote speech, touching upon the direction of wool product development and wool market trends for 2016, as well as the creative process of wool design and the collaborations between the industry and the research centre.