Japanese fabrics are in demand in China. The advantages of Japanese printing, dyeing and special processing are based on the spirit of traditional craftsmanship that is passed down through generations, creating fabrics that are truly unique to Japan – a major selling point in China. As well as this, Japan has certain distinct fibers like Triacetate produced by Mitsubishi Chemical and Cupro produced by Asahikasei. Fabrics made using these unique fibers are extremely popular among high-end Chinese brands, especially women’s wear in Shenzhen. Chinese women’s wear and designer brands are keen to source unique fabrics that differentiate their products in the saturated market and so Chinese brands often move toward Japanese fabrics.

Japanese customer service is recognised by Chinese brands as being trustworthy. Among the reasons for the popularity of Japanese textile suppliers in China are upgraded consumption habits from Chinese consumers, as well as recognition of craftsmanship, flexible order services and reliability. Production timelines are reliably met without delay, while Japanese companies will also take responsibility for any problems with products and make a strong effort to find solutions. Japanese suppliers specialise in handling quick delivery, small quantity orders and product-in-stock services. This suits large Chinese brands with stocking pressures, who tend to display smaller collections in stores and only mass-produce more popular items, as well as smaller designers who use less fabric to start with.