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Circulose partners with Canopy to revolutionize supply chains

 

Seven fashion and packaging companies, including Boden, Nobis, and Finisterre, have committed to eliminating Ancient and Endangered Forests from their textile and paper packaging supply chains. They joined Canopy’s CanopyStyle and Pack4Good initiatives, reinforcing industry efforts to protect climate-critical forests and global biodiversity.

These brands are joined by Next Gen material innovators Circulose, Palouse Fiber Packaging, and Medoola, which produce packaging and viscose from recycled textiles, wheat straw, and food waste. Packaging producer Checkpoint Systems has also signed on.

By adopting CanopyStyle and Pack4Good policies, the companies pledge to shift toward low-carbon, circular alternatives such as recycled textiles and agricultural residues. Their commitment reflects a broader industry push to transform supply chains and reduce environmental impact.

CanopyStyle now includes 578 brands with a combined revenue of $2.029 trillion, while Pack4Good has reached 466 brands worth over $341.4 billion. The pledge comes as demand for man-made cellulosic fiber (MMCF) textiles and paper packaging continues to rise, with over 3.4 billion trees logged annually for these industries.

“Boden and our customers recognize the vital role forests play in our everyday lives,” said Helen Webb-Carter, Head of Fabric at Boden. Canopy’s Executive Director Nicole Rycroft added, “These brands are taking a vital step in keeping forests standing, species thriving, and carbon safely stored.”

By joining Canopy, these companies contribute to a global movement of over 1,000 brands driving innovation and sustainability. Their commitment helps reshape the fashion and packaging industries, ensuring they become part of the solution to the climate and biodiversity crises.

 
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