Luxury brand Coach will soon become fur-free. The ban will be applied on all types of animal fur, comprising coyote, mink, fox, and rabbit. However it is yet to include other animal products such as shearling, mohair, and angora.
Coach has been committed to advancing sustainable practices for many years, with the introduction of its corporate responsibility goals in 2015. Back then, it laid the groundwork for prioritizing social and environmental initiatives. The last 18 months have seen an unprecedented number of fashion’s biggest brands going fur-free. The decision to go fur-free is a meaningful milestone for the brand. It joins key players like: Diane Von Furstenberg, Burberry, Gucci, Michael Kors, Jimmy Choo, Versace, Furla, BCBG, Gap, Inditex, H&M and ASOS.
In fact, London Fashion Week was the first of the major fashion weeks to go entirely fur free on the runway front. Online retailer Net-a-Porter has outright refused to stock fur products. Los Angeles became the largest US city to ban fur sales recently.
Coach is part of the fashion conglomerate Tapestry, which also includes major brands such as Kate Spade and Stuart Weitzman. Coach, based in the US, began in 1941 and sells leather goods like bags, wallets, flask-holders.