Colombian companies are planning to enter Spain. One is Studio F. This fashion retailer will combine four channels in its development in the market: directly operated stores, concessions, multibrand and e-commerce. The first directly operated stores will arrive at the end of 2020, and the company is already looking for opportunities both in shopping malls and on the main street, working with real estate agents. In three years the company plans to have a store network of forty corners and 18 directly operated stores in Spain. Instead of competing with Spanish retailer giants like Zara or Mango, Studio F will bet on positioning itself in Spain in a higher segment and focusing on denim as a differential element. Studio F does not plan to adapt its collections to European styles or its patterns to European physiognomy. The company will land in the Spanish market with its women’s wear offer.

Leather goods specialist Cueros Vélez has similar plans. In recent years, it has diversified with the launch of fashion and footwear collections for men and women. Until now, Latin American fashion companies mostly focused on international expansion within the region. For their approach to the European market, the natural first step is Spain, which is close to their culture and language.