Denim is getting colorful. Intense color has become a key ingredient in many influential trends, including maximalism, the ’80s reboot and fashion’s role in activism. All three trends rely on bold color to make a statement, forcing designers to reconsider their traditional light and pastel spring/summer color palettes.
The colors to watch out for in 2019 are: orange and neon yellow which inject a zesty youthfulness in Cristiano Burani’s and Bode’s collections. The citrus hues speak of the season’s laid back surfer cool denim—a look that MSGM summed up in its street wear homage to retro, seaside fashion. And when one color isn’t enough, there’s always tie-dye. Pink and bright red maintain momentum, cropping up in Alberta Ferretti’s and Off-White’s spring collections.
While Pantone’s color, Living Coral, offers an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge, the spring ’19 runway glowed with colors that already have a positive track record at retail. The millennial-driven color wave washed over women’s and men’s apparel and accessories in 2018.
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