In order to support its efforts to end the global water crisis and increase access to clean water Cone Denim has launched ‘Cone Community Collection’. It features a teal selvage I.d. for water conservation awareness, these denims are made from OCS-certified 100 per cent organic cotton with comfort stretch and dyed using Distilled Indigo, the cleanest on the market and part of Cone’s eco-friendly dye technologies. Sustainability and conservation remain a core focus that drives Cone’s development and production of new denims with significant reductions in water consumption, chemicals and energy used throughout the process.
The denims are fueled by the spirit of collaboration. From passionate discussions across the brand’s design team, to partnerships with its sister brand American & Efird to supply the teal I.d. yarn to selecting Water.org to receive donations from the sale of its Clean Water denim, the brand aims to inspire and empower people through dialogue, collaboration and action to raise awareness for key social issues.
It will donate a portion of proceeds from the sale of its water-inspired Clean Water selvage denim to Water.org, an international nonprofit organization that has positively transformed millions of lives around the world with access to safe water and sanitation.