Coterie New York is set to return to the Javits Center from February 24–26, 2026, marking a significant evolution in the wholesale trade model through a landmark partnership with the digital platform Joor. This collaboration extends the traditional three-day event into an eight-week digital window, allowing global retailers to engage with collections two weeks prior to the physical showcase and finalize orders for six weeks following. This hybrid approach addresses the retail sector's demand for greater flexibility and ‘accelerated transactions,’ providing a critical bridge for contemporary brands from Italy, Korea, Turkey, and Brazil to maintain visibility in a competitive international market.
Curated sustainability and the rise of ‘Apres Ski’ circularity
Reflecting a shift toward circular fashion, this season introduces a sustainable dimension to the popular ‘Apres Ski’ neighborhood. In partnership with Normal NYC, the event will feature curated, upcycled vintage collections, offering a cash-and-carry option for on-site acquisitions. This initiative highlights the growing commercial viability of high-end vintage in the advanced contemporary space. Designers are responding to a sophisticated consumer palette for Fall/Winter 2026-27, showcasing sculptural silhouettes that blend silk with technical fabrics and refined neutrals. Notable returnees, including French Connection, Dolce Vita, and Mavi, are leveraging these trends to capture market share as domestic retail inventories stabilize.
Fostering equity through targeted designer incubators
Central to the 2026 edition is the expansion of Informa’s Incubator Program, which provides a dedicated platform for emerging Black-owned brands such as Yesaet and Nia Thomas. By offering complimentary participation, mentorship, and editorial exposure, Coterie is actively lowering the high barriers to entry for minority-owned enterprises. With over 1,000 brands and an estimated 134,000 industry attendees expected across the Javits floor, the event remains a vital economic engine, connecting niche designers with elite global buyers and media to drive long-term commercial growth.
Coterie is the premier global platform for women's contemporary to advanced contemporary apparel, footwear, and accessories. Owned by Informa Markets, it serves the North American and international wholesale sectors through biannual New York events. The group's growth plans focus on digital-physical integration and diversity initiatives to maintain its 40-year legacy as fashion’s most influential business hub.
