Cotton USA and Oritain have signed a partnership to provide industry leading, forensic verification of origin for all US cotton.

A global first for the cotton industry, this collaboration will give brands and retailers the assurance they need to make responsible sourcing and purchasing decisions. This partnership with Oritain is expected to provide Cotton USA with a unique selling point in both domestic and export markets. US cotton can offer the highest level of end-to-end traceability in the industry, combined with a raw material that is leading the way in terms of sustainable practices – two things that global clothing brands now demand from their suppliers. Oritain will support Cotton USA which is making a conscious effort to find real, workable ways of farming more sustainably. The result is a high-quality crop that not only performs well but supports the environment. Now through Oritain, customers who choose US cotton can have total confidence that they are getting the product that they sourced. Oritain’s unique method applies forensic science to detect trace elements in the cotton itself.

Cotton USA takes the lead when it comes to traceability. Guaranteeing origin will address traceability challenges faced by the global cotton industry, including minimizing the risk of supply chain partners blending the product with lower quality fibers.