For spring/summer 2020 fashion has no problem playing with bizarre ideas and questionable aesthetics. So says Premiere Vision. It’s a happy-go-lucky attitude that’s inviting new ideas and fresh concepts. The season is committed to eco responsibility and high technology; creativity and collaboration; notions of happiness and simplicity working together in concert. The result is a spirited and fun season enhanced by vivid color stories, fruit skins, fantastical takes on tropical plants and preppy maritime ideas.
Impactful reds, pale lime yellows, sugary pinks and electric blues are bolstered by bright white across women’s wear, men’s wear and active wear. Transparency and gradients remain important, as designers continue to play with color filters and watercolor effects. The forecast includes graduating tones on quilted fabrics, rainbow effects over rustic textures and semi-transparent silks with blurred florals.
Shine takes on a slippery look with transparent coatings that don’t mask the natural weave of the fabric. Rather, the coating magnifies the fabrics’ natural irregularities and leather grains. Instead of intense metals, women’s fashion and footwear are moving toward mermaid-like effects. Lightly colored yarn, vaporized metallic and pearl coatings offer a fresh new look for glammed-up fashion. This season’s accessories are brightened up with shine that combines different effects like pearly pastels, iridescence, milky tones and metallics that highlight the weaves of the materials.