Crocs’ yearly revenues have jumped 6.3 per cent.
The company’s e-commerce business climbed 22.5 per cent while its wholesale business grew 7.8 per cent. Retail comparable store sales lifted by 10.8 per cent.
For the fourth quarter, revenues grew 8.5 per cent. The e-commerce business grew 18.9 per cent, while the wholesale business grew 9.7 per cent and retail comparable store sales grew 13.4 per cent.
Crocs had record revenues in many key markets, with the US market leading the way. It hit multi-year highs in revenues and gross margin, while at the same time significantly reducing its SG&A run rate. The company anticipates delivering revenue growth of five per cent to seven per cent in 2019.
Crocs, based in the US, also launched a number of high-profile partnerships during the year, including one with rapper Post Malone and actress Drew Barrymore.
Crocs is a world leader in innovative casual footwear. Since it opened its first store in India in 2008, Crocs has successfully carved a distinct positioning for the brand among Indian consumers. The brand will continue to focus on clogs and sandals. In terms of regions, South India, due to its demographics and very high brand recall, contributes the highest for the brand among all regions in the country.