Curve New York is a three-day event taking place at the Javits Center in New York, starting from February 5th to 7th 2023.
The show will bring together over 150 lingerie, swimwear, sportswear, and intimate apparel brands, connecting them with buyers, press, and industry influencers. The attendees will have educational sessions on sales and profitability led by experts Larisa Olson, Shelly Domenech, and Debbie Donelle.
The show will also host Fit Bootcamps conducted by Elomi, Freya, Fantasie, and Goddess, and a roundtable discussion on the introduction of men's lingerie in stores, led by Kimmay Caldwell and Roman Sipe of Menagerie.
The event will showcase some of the latest lingerie trends, such as the sheer revolution, where innovations in textiles have resulted in more comfortable and durable see-through nylons, bodysuits, and shapewear, with sports bras even doubling as outerwear. Another trend is elevated style for men and non-women, with innovative brands like Daringly, Skivvies, Tani USA, and Flakes pushing the boundaries in men's underwear with technologically-enhanced, ultra-soft fabrics. The trend of pleasure dressing at home, which has seen consumers deepen their relationships with themselves and dress up for their own enjoyment, will also be featured, with brands like Anita, Aspen Dream, Andine, Calida, and Arlotta showcasing their best work-from-home wear.
Another highlight of the show is dopamine dressing, where brands are bringing out their boldest and brightest colors to boost one's mood. Brands like Kixies, Happy Undies, Thistle and Spire, and Wrapped up by VP are leading the way with mood-boosting designs. The trend of runway-ready lingerie hitting the streets will also be evident, with brands like Entos, Hauty, Coquette, and MADIVA showcasing their innerwear ready to be worn out on the town.
Curve, hosted by Comexposium, is the leading platform for intimate apparel and swimwear in North America