Zara was compelled to withdraw a controversial children’s T-shirt from sale after it sparked outrage among parents on TikTok, with many criticising it as being sexually suggestive, according to The New York Post.

Featuring a picture of a strawberry with captions like, ’The Perfect Snack’ and ‘Take a bite,’ the white crew-neck shirt invited backlash from mothers who found the messaging inappropriate.

Laura Wilson, a 32-year-old mother of two from London, criticised the message on the T-shirt as being ‘completely unnecessary and inappropriate. Despite Zara apologizing for the message and removing the shirt from their inventory, Wilson continued to criticise it, voicing concern over how individuals with harmful intentions might interpret the design.

This incident underscores the challenges fashion brands face in navigating controversial content. Zara has encountered similar backlash in the past, notably in December, when an ad campaign featuring mannequins wrapped in white sheets drew criticism for its perceived resemblance to scenes of carnage in the Gaza Strip.